The Pinterest 2024 Travel Report

Pinterest is the go-to destination for millions seeking top-tier travel inspiration. Whether you're dreaming of far-flung places or planning your next adventure closer to home, the platform is bursting with ideas to make your travel dreams a reality. With over one billion travel-related searches and over 10 billion¹ travel saves in one year, Pinterest is full of ideas to get the most out of your next trip.

8 in 10 weekly Pinterest users turn to Pinterest when planning their summer² escapades. Since last year, searches for “travel vision board” and “packing guide” have skyrocketed 210% and 480% respectively as travelers curate their bucket lists and gear up for unforgettable journeys. 

In 2024, wellness travel will take over. As the hustle and bustle of daily life takes its toll, travelers seek digital detox and solace in serene landscapes and rejuvenating experiences. Say goodbye to crowded cities and hello to off-the-beaten-path destinations that promise tranquility and self-discovery. Adventure travel for the adrenaline seekers, mysterious places that add thrill and wonder, and nature travel are all on the rise.

But that's not all—solo travel will be a big theme of 2024 as individuals seek personal growth and reflection. Simultaneously, Gen Zers are embracing the opportunity to forge deeper connections with friends through intimate, budget-friendly road trips.

It's a new era of travel, and Pinterest is your gateway to endless possibilities.

Adventure travel 

Emerging from the cocoon of post-pandemic lockdowns, a profound appreciation for “adventure activities” (searches up 45% year over year) seems to be increasing worldwide. It's a testament to seeking exhilaration, a reconnection with nature, and a departure from the mundane—a collective yearning for experiences that offer an adrenaline rush, immersion in nature and elevation of the spirit. Achieving goals in adventurous settings can foster a sense of accomplishment and empowerment. Adventure travel also provides opportunities for personal growth, physical and mental wellness, and sustainable tourism practices that align with the evolving priorities in the modern world. See below for the top trending adventure travel activities³:

• Luxury safari lodge +110%

• Scuba diving photography +60%

• Mountaineering +40%

• Trekking +40%

• Adventure camping +44%

• Caving +40%

• Water park rides +170%

• Hiking trail +94%

• Canoeing +35%

• Train journey +90%

Trending adventure destinations:

• Tanzania safari +60%

• Nature trip Philippines +150%

Quiet life travel 

The quest for a quieter, more serene lifestyle is rising, with searches for "quiet life" soaring by 530%¹.  This longing for simplicity has extended to travel—since last year, searches for “quiet places” and “calm places” have increased by 50% and 42%³ respectively. Pinterest users are searching for digital detox travel, and many sought-after nature destinations offer a respite from the constant buzz of connectivity and digital distractions, providing a much-needed break. Solo travel emerges as a liberating choice, granting individuals the freedom to craft their itinerary, pace, and priorities without compromise. Whether basking in the tranquility of a secluded beach or meandering through serene countryside landscapes, these experiences contribute to self-care and overall well-being. Discover the top quiet travel trends below³:

• Solo travel +35%

• Travel journal pages +155%

• Glamping aesthetic +260%

• Wellness retreat aesthetic +90%

• Cabin in the mountains +180%

• Village vibes +145%

• Countryside +60%

• Island life +30%

• Forest walk +30%

• National park +250%

Trending quiet life destinations

• Okinawa, Japan +35%

• English Countryside +31%

Mysterious places

Searches for enigmatic locales are rising as travelers crave places shrouded in mystery and allure, promising a blend of wonder, adventure and the unexplored. From ethereal natural landscapes to ancient, whispering ruins, these hidden gems ignite the imagination of artists and call out to travelers in pursuit of spiritual enlightenment and transcendence. Venturing into the depths of ancient cities or uncovering forgotten realms becomes a daring odyssey, pushing boundaries and unraveling profound truths about oneself and the world. Join the quest for wonder with the top trends below³:

• Places on earth that do not feel real +240%

• Mysterious places on earth +40%

• Haunted places +155%

• Calming nature +340%

• Ancient cities +75%

• Exploring abandoned places +230%

• Lost places +40%

• Beautiful places in the world +150%

Top mysterious places

• Machu Picchu +190%

• Edinburgh, Scotland +56%

Gen Z Spotlight: “Crossroads Quest”

Gen Z Pinterest users are increasingly searching for road trips and travel with friends as an affordable, more accessible travel option to split costs and be spontaneous. While solo adventures hold appeal, traveling with friends fosters meaningful connections and cultivates shared experiences. Road trips offer the freedom to savor every moment of the journey, creating opportunities to strengthen bonds and forge unforgettable memories in an intimate setting. Dive into the top trending searches among Gen Z⁴ below:

• Comfy road trip outfit +250%

• What do bring on a road trip +66%

• Road trip snacks +65%

• Places to go with friends list +50%

• Nature with friends +50%

Top Gen Z destination:

• Jasper, Canada +155%

Top trending destinations and interest for each 

Pinterest users aren't just discovering new destinations to visit—they're embarking on journeys with purpose and passion. Whether savoring exotic cuisines, diving deep into vibrant cultures, immersing in electrifying nightlife scenes or exploring tranquil rural landscapes, travelers seek experiences that align with their interests and hobbies. By merging their passions with travel, they unlock a world of enriching encounters that broaden horizons and deepen cultural connections. Uncover the top trending destinations below³:

• London lifestyle +340%

• South African food +320%

• Santorini party +300%

• Goa nightlife +270%

• Summer in Brazil +250%

• Bali vibes +195%

• History of Myanmar +170%

• Rural India +100%

• Singapore culture +100%

• Morocco aesthetic +90%

Get ready to elevate your travel game with Pinterest. From igniting inspiration to crafting your perfect rejuvenating escape, Pinterest turns wanderlust dreams into reality. Whether you're piecing together the ultimate itinerary or mastering the art of packing light, Pinterest is your one-stop destination for all things travel, promising excitement and adventure at every turn.