The most awaited month of fashion is about to kick off with New York Fashion Week. While this year’s edition will be a bit different with a mix of digital and in-person shows, these runways still remain invitation only. To give access to the Fall/Winter 2021 shows to all fashion lovers, Pinterest is partnering with Launchmetrics, the leading Brand Performance Cloud for fashion, luxury and beauty, to offer exclusive and fresh fashion looks during Fashion Week.
Beginning February 14th, Pinners will have easy access to videos from the runway, behind the scenes photos from Pinterest creators Erin Parsons, Patrick Janelle and Coco Bassey and designers Anna Sui, Rebecca Minkoff, Alice+Olivia and Candice Cuoco including interviews, collection reviews and street style ideas just by clicking on the Today Tab located at the top of the Pinterest home feed. Pinners will be able to have an instant peek at everything happening at Fashion Week as if they were there and without even searching for it.
It’s now even easier to take fashion runway inspiration to realway looks thanks to Pinterest’s visual discovery tools, like Pinterest Lens. Pinners can take looks from the runways and shop products right from the Pin. Just click “shop similar” to see related in-stock products.
Check out your Today Tab on Pinterest beginning February 14th to discover the best from New York Fashion Week.