It is starting to settle in that there will not be massive street celebrations or big parades to celebrate Pride this year. However, June continues to be the month people around the world celebrate diversity and the LGBTQ community, and Pinterest has always been a positive place where people can explore their dreams and ideas to be themselves.
So it’s not surprising that Pinterest is continually seeing a high volume of searches for milestone moments “transgender transition” (+70%) or “LGBTQ coming out stories” (+93%)*.
Pinners are also looking to create their best drag looks with a steady increase in searches for “drag makeup” (+77%) since the beginning of the year.
People are also finding inspiration to express themselves through quotes or art for “LGBT pride quotes” (searches are 8x greater), “Pride illustration” (+44%), Rainbow nail art (+55%) or “Bi pride tattoo” (+30%). Future planning is also inherent of Pinterest, and searches for weddings prove that: searches for “lesbian proposal” are now 3x greater, while those for “lesbian wedding suit” are increased 96%.
Check out our full report for more Pride inspiration.
“Pride is when the LGBTQ+ community comes together to celebrate how far we have come and to march for how much further we have yet to go for equality. Without a parade this year, it's more important than ever for us to use our resources online to share stories, ideas and inspire others who may be struggling with their identity.
For me, Pinterest has been a powerful tool in exploring my identity and dismantling the social constructs of gender, particularly when it comes to fashion. I created the board Fashion Has No Gender to get inspired by androgynous styles, and to explore my femininity in a way that was not shameful, but to be seen as beautiful and unique.”
"The biggest thing that Pinterest has done for me is help me to find my identity; it's helped me on my way to feeling whole as a person and feel less confused and depressed. I didn't know how to know what I liked, I was in disconnect with the emotion that comes when you really like something. Or I denied it.
Pinterest helped me to find that feeling and now I'm able to use it outside of the Internet. It may sound insignificant, but it's been a lifetime struggle for me. In many ways, Pinterest has helped me on my way to recovery and personal growth. I even think that this has been a factor in me finding my LGBTQIA+ identity."