Pinterest tops 400 million monthly active users—with Gen Z, men and Millennials driving growth


It's official: More than 400 million people around the world now come to Pinterest every month to find inspiration. If our positive corner of the internet were a country, it would surpass the United States as the third largest in the world. 

But what inspires me most isn’t how much we’ve grown—it’s the audiences that are growing with us. 

Pinterest has always been for everyone. Women were the first to embrace us; they still make up more than 60% of our platform globally—and we’re proud of it. As we cross this 400 million monthly active users (MAU) milestone, Gen Z and Millennials are driving much of our growth, with the number of men on Pinterest also jumping nearly 50% year on year, too. What are Gen Z, Millennials and men searching for on Pinterest? The answer might surprise you:

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