“Back to Life”: The new New Year on Pinterest
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Every year on Pinterest, searches for organization, routine, positivity, and goal setting spike twice— once during the new year as resolutions are in full swing, and again right before fall as people get inspired after an energizing summer. A global survey revealed over half (57%) of adults in the U.S. say that they are looking for ways to maintain their positive summer mindset through fall¹. We call this moment getting “Back to Life, ” as Pinners have essentially anointed a new New Year. 

Searches for ideas like improving finances, feeling more positive, organizing the home and planning for the future all have a second life come fall. The beginning of a new year is a common time to set ambitious goals, but Pinterest data has shown us Pinners see two times in the year as opportunities to start fresh.

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