Pinterest has always been a positive place online, designed to bring everyone the inspiration to create a life they love. In fact, 8 in 10 people use Pinterest to “feel positive”1 and research in partnership with UC Berkeley’s Greater Good Science Center found that just 10 minutes a day on Pinterest can buffer against burnout, stress and social disconnectedness among Gen Z2.
Ahead of International Women’s Day, we’re shining a light on what’s inspiring the women on Pinterest and how they’re using that inspiration to celebrate the special moments and milestones throughout their lives.
From menstrual cycles to menopause, Pinners across generations continue to turn to Pinterest for education and inspiration. To address the topic, American stylist, fashion consultant, author, and co-founder of State of Menopause, Stacy London, will host a series of fireside chats exclusively on Pinterest TV around wellness and menopause. She’ll be joined by female-founders of wellness and consumer products in the field including, Omisade Burney-Scott, Founder of Black Girls Guide to Menopause, Gwen Floyd, CEO of Wile, Alicia Jackson, CEO of Evernow, Dr. Somi Javid, founder of HERmd, Barb Dehn of Peppy Health, and Caire Beauty Co-Founders Lorrie King & Celeste Lee.
Pinners can tune into the show on March 8th at 12 pm ET here. Stacy will also be the first featured guest of Pinterest’s “board drop,” revealing for the first-time ever the inspiration behind the show along with inspiring quotes she’s curated for International Women’s Day: Wise words with Stacy London. Additionally, check out Stacy’s Shopping Spotlight, a board filled with shoppable products - from skincare to workout gear, for more inspiration.
Our insights show that women of all generations are breaking out of stereo-types and societal norms, opting for self-love and focusing on healing. For Gen Z and Millennials, this includes exploring their villain side and becoming more self-oriented and empowered:
- “femme fatale outfit” (+590%)3
- “self date aesthetic” (+235%)3
- “how to heal yourself” (+55%)3
- "healing inner child" (+150%)4
- “breaking generational cycles” (+310%)5
In our Pinterest Predicts report, we predicted Boomers and Gen-X Pinners would be planning epic bashes for major milestones, from 100th birthday parties to 50th anniversaries6. Searches show women lead the way in embracing the beauty of their age and reveling in ways to celebrate themselves and their special moments with searches including7:
- “birthday wish to myself” (+55%)
- “older couple engagement photos” (+30%)
- “older bride dresses over 50 bohemian” (+110%)
- “ makeup looks for older women” (1440%)
- “older women tattoos over 50” (+720%)
And finally, Pinterest was proud to be an official partner of the UN Foundation's #EqualEverywhere campaign which brings together the United Nations Foundation and partners committed to achieving the urgent systemic change that’s needed at all levels, in all countries, to end gender discrimination. The month-long public awareness campaign will highlight champions for gender equality who are all pushing to make the birthright of equality for girls and women a reality.
“Pinterest is a playground that spans generations, offering both exceptional inspiration and aspiration. It shows not only the things you already are, but also the things you have yet to become. I’m thrilled to collaborate with Pinterest to encourage women to take charge of their own wellness, just as they do when creating boards for their homes. Health and wellness should also be an integral part of your Pinterest journey.”
1 Talkshoppe, US, Emotions, Attitudes & Usage Study, September 2018
2 We partnered with research firm Sparkler for data collection only in non-US markets. Study design, measures, and analysis methods were identical to US data collection, with the sole exception of a one-week study timeline, due to online study limitations (vs. a two-week intervention for US participants).
3 Pinterest internal data; Global Female-identifying Pinners ages 18-24; January 2021 to December 2021 vs January 2022 to December 2022.
4 Pinterest internal data; Global Female-identifying Pinners ages 25-44; January 2021 to December 2021 vs January 2022 to December 2022.
5 Pinterest internal data; Global Female-identifying Pinners; January 2021 to December 2021 vs January 2022 to December 2022.
6 Source: Pinterest, global search data, analysis period Sep 2020 to Sep 2022. Please note that Pinterest's Advertising Guidelines prohibit targeting of any audience based on race, ethnicity, religious beliefs or sexual orientation, among other things. For more information, please see our Advertising Guidelines.
7 Pinterest internal data; Global Female-identifying Pinners; January 2021 to December 2021 vs January 2022 to December 2022.