People come to Pinterest ready to try something new, which makes it an ideal platform for businesses to feature helpful products and services, how-to videos and tutorials, and to tell an interesting brand story.
Brands like L'Oréal, Giada De Laurentiis’ Giadzy, Tastemade, and PureWow are using video on Pinterest to spark inspiration and tell their story. In fact, searches for “inspirational videos” have increased 31%¹ since last year.
Today, we’re introducing new video features for creators and businesses to reach their audiences including an improved uploader, video tab, lifetime analytics, and Pin scheduling.
An updated video uploader enables businesses and creators to seamlessly upload video directly to Pinterest to engage with new and existing audiences, and access the latest metrics.
A new video tab on business profiles makes it possible for brands to feature all their videos in one place for added discovery.
On Pinterest, videos surface and resurface over time and don’t disappear with a feed, meaning the lifespan of a video is evergreen. We’re introducing new video analytics for businesses to view lifetime views, so they can get insights into the performance of their video over time.
Businesses and creators can now also schedule video content in advance through the Pin Scheduler tool.
With Pinterest video features, video network Tastemade has driven traffic through inspirational content, and grown their Pinterest following 100% year over year:
"As early adopters to video on Pinterest, Tastemade has successfully driven over 1 billion video views and 200 million engagements YTD, while growing our following 100% YoY. It’s clear that Pinterest users are hungry for videos that are both entertaining and actionable. We are excited about the platform’s new video capabilities as we continue to inspire the taste of new audiences across the globe." Larry Fitzgibbon CEO & Founder Tastemade
Sometimes you don’t know what’s possible until you see it from start to finish, whether it’s a hair tutorial, nailing a smokey eye, fresh pomodoro, homemade Snickers bar recipe, no cheese scalloped potatoes, or campfire salmon and veggies.
With more features for businesses to bring video to Pinterest, Pinners can discover an increasing number of how-to videos related to their interests, particularly in the areas of food (video searches for lasagna recipes are up 3462%¹), style, beauty, and learning a new skill (searches for videos about painting on a canvas are up 3636%)¹.
More trending¹ searched videos on Pinterest include:
Overnight oats videos +3712%
Hair dye videos +276%
Makeup tutorial videos +2063%
The same personalization and relevance that bring Pins to your feed are at work with video too. That means when you’re looking for chicken noodle soup recipes, or makeup for your specific skin tone, related videos and even products will appear along the way.
The latest video updates are now available for business accounts in all English-speaking countries, France and Germany, and starting to roll out to creators all over the world.
¹ Percent increases are calculated using normalized searches from April 2018 to April 2019.