August Pinterest insights: summer-to-fall style, top-shopped sustainable products, and mesmerizing videos to watch

leaves of different fall colors hanging on a string

The end of summer might feel bittersweet, but there's a lot to look forward to as temperatures cool down. This month, we uncovered the transitional closet staples Pinners are shopping for, sustainable products the whole family will love, and captivating videos to watch when you want to wind down, try a creative hobby, or learn something new.

Fall Transitional Style

Bring your favorite summer basics into fall! Not sure which styles to shop for when the weather still feels stuck between seasons? Pinners plan to get creative by wearing shorts with tights (+91%) and pairing a hoodie with a skirt (+75%). Here’s what they’re buying right now.

girl in cheetah print skirt

Trending skirt styles
Skirts are a wardrobe staple and an easy, transitional style. Make them feel warmer by wearing them with tights or leggings, or layer up top with jackets or scarves:


The right accessories can transform an outfit. Shop these top trending picks to instantly update your look:


Jackets for either season
Neon shone bright this summer, and Pinners are proving that a colorful jacket will still be an on-trend topper for fall:

Sustainable Products

As Pinners plan for fall, searches for sustainable products are up 89%. From home to beauty and beyond, here are 10 top-shopped sustainable products you’ll love to have on hand this season.

bamboo straw in pin colored drink

Captivating Videos

We recently announced new video features, along with how you can use Pinterest for emotional well-being. Press play on these captivating videos to decompress, get inspired, or learn something new.

woman gathering self-made soap

Just nice to watch
Whether you’re feeling stressed or looking for something that will make you smile, a short, feel-good video is a great go-to. Here are some trending video types to check out:


Learn new hobbies
Looking for some creative inspiration or a new hobby? Lots of Pinners are, and these tutorial videos are the perfect place to start: 


Food art
From coffee to cupcakes, there’s no shortage of treats to try. These mesmerizing videos are delicious works of food art:


Percent increases are calculated using normalized searches from June '18 to June '19.