August Pinterest insights: summer-to-fall style, top-shopped sustainable products, and mesmerizing videos to watch

The end of summer might feel bittersweet, but there's a lot to look forward to as temperatures cool down. This month, we uncovered the transitional closet staples Pinners are shopping for, sustainable products the whole family will love, and captivating videos to watch when you want to wind down, try a creative hobby, or learn something new.
Fall Transitional Style
Bring your favorite summer basics into fall! Not sure which styles to shop for when the weather still feels stuck between seasons? Pinners plan to get creative by wearing shorts with tights (+91%) and pairing a hoodie with a skirt (+75%). Here’s what they’re buying right now.
Trending skirt styles
Skirts are a wardrobe staple and an easy, transitional style. Make them feel warmer by wearing them with tights or leggings, or layer up top with jackets or scarves:
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Cheetah skirt outfit +1604%
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Satin skirt street style +706%
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Snake print skirt +293%
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Silk midi skirt +302%
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Plaid skirts +124%
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Cargo skirt +117%
Accessories
The right accessories can transform an outfit. Shop these top trending picks to instantly update your look:
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Fisherman beanie +70%
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Lace scarf +201%
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Floral tights +204%
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Wool tights +62%
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Leather leggings +65%
Jackets for either season
Neon shone bright this summer, and Pinners are proving that a colorful jacket will still be an on-trend topper for fall:
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Neon jacket +278%
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Reflektive jacket +140%
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Oversized sweater +61%
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Tie dye hoodie +32%
Sustainable Products
As Pinners plan for fall, searches for sustainable products are up 89%. From home to beauty and beyond, here are 10 top-shopped sustainable products you’ll love to have on hand this season.
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Bamboo drinking straws ($12)
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Reusable makeup rounds ($10)
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KeepCup cork edition ($28)
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Menstrual cup ($39)
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Reusable produce bag ($4)
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Zero waste silk floss ($12)
Captivating Videos
We recently announced new video features, along with how you can use Pinterest for emotional well-being. Press play on these captivating videos to decompress, get inspired, or learn something new.
Just nice to watch
Whether you’re feeling stressed or looking for something that will make you smile, a short, feel-good video is a great go-to. Here are some trending video types to check out:
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Satisfying videos +123%
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Easy up your pace with some slow motion videos +194%
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Lighten your mood with some funny animal videos +1541%
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Just for fun prank videos +334%
Learn new hobbies
Looking for some creative inspiration or a new hobby? Lots of Pinners are, and these tutorial videos are the perfect place to start:
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Nail art videos +745%
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Soap making videos +149%
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Polymer clay videos +127%
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Calligraphy videos +123%
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Bread videos +66%
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Sewing videos +569%
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Drawing videos +522%
Food art
From coffee to cupcakes, there’s no shortage of treats to try. These mesmerizing videos are delicious works of food art:
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Latte art video +163%
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Rainbow cake videos +286%
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Pancake art video +65%
Notes
Percent increases are calculated using normalized searches from June '18 to June '19.