Sergio Hudson and Pinterest partner to create an inspirational style journey from the runway to your wardrobe

Pinterest Creator Sergio Hudson

Fashion Month is kicking off today in New York before debuting in London, Madrid, Milan, Paris and Mexico. For fashion lovers around the world, September is the most exciting time of the year to get inspired and discover the latest trends by the most talented designers. 

As the home for inspiration, this season, Pinterest is partnering with Designer and Pinterest Creator Sergio Hudson to take Pinners on an exclusive journey from inspiration to the runway. Starting today, Pinners are invited to discover how a collection gets made directly from Sergio’s studio. They will have access to the designer’s inspiration board for his new Womenswear Fall/Winter 2021 collection, as well as exclusive behind the scenes sneak peeks of his creative process, including the inspiration behind it, the casting, and hair and makeup looks.

 

Designer and Pinterest Creator Sergio Hudson

“I am very excited for this partnership as Pinterest is a great tool to fuel my creativity. For the first time this season, I am taking my audience through the whole creative process that goes into bringing a new collection to life. In addition to being able to shop my collection on the platform, Pinterest users will have exclusive access to my tips on how to wear it. I've been an avid Pinterest user for years so it’s important for me to be able to engage with my community in this way.” 

Shop the runway right on Pinterest

After his New York Fashion Week show on September 9th at 7pm ET, Pinners can bring Sergio Hudson’s runway collection straight into their wardrobe by shopping his collection right on Pinterest. Pinterest’s shopping features are designed to provide Pinners with an easy way to purchase the products they’re inspired by and bring the styles to life. By simply clicking the Shop Tab on Sergio Hudson’s Pinterest account, users from around the world will be able to shop the Product Pins of his new collection.

Go behind the scenes of fashion week with Pinterest Creators

In order to inspire the millions of Pinners who come to Pinterest looking to discover trends, browse fashion outfits and find ideas to create their personal style, Pinterest is partnering with Launchmetrics, the leading Brand Performance Cloud for fashion, luxury and beauty, to offer exclusive and fresh fashion ideas during the entire duration of Fashion Month from New York to London, Milan and Paris. 

Beginning today, Pinners will have easy access to videos from the runways, including behind the scenes photos, interviews, collection reviews and street style ideas from Pinterest creators Tenicka Boyd, Nicolette Mason, Caroline Vazzana, Justine Marjan, Kristina Rodulfo and Erin Parsons just by clicking on the Search button located at the bottom of the Home feed. In the US, France, Italy, Spain and Mexico, Pinners can simply click here for access to daily reports on and highlights of each runway. Pinners will be able to have instant behind the scenes access to everything happening at Fashion Week as if they were there and without even searching for it.

Pinterest will be live at NYFW

Pinterest is proud to sponsor NYFW: The Shows, the official central event of New York Fashion Week, for the first time this year. From Sept 8-12, Pinterest will be hosting a lounge on the main footprint of NYFW where Creators can recharge and a Pinterest Creators Studio where visitors can capture the ultimate #IOTD video of their outfit and easily create Idea Pins to share their fashion ideas with the world. This will be the first ever partnership for Pinterest at NYFW: The Shows. 

Pinterest will also be sponsoring the windows on 125th in Harlem, the #1 must-see moment of NYFW. Harlem Fashion Row will bring 5th Ave to Harlem with fashion window displays of all the latest designers. Residents and visitors alike will be able to enjoy the installation for the duration of Fashion Week. After the show, guests will be escorted through the window installation. The ride will end at the official after-party hosted by HFR in Riverbank Park. Catch an early glimpse of the windows with a reveal exclusively on Pinterest and follow along as Johnny Cirillo captures street style arrivals!