Bad gifter no more: On Pinterest, the perfect gift is hiding in plain sight
The holidays are huge on Pinterest, and this year is shaping up to be one of the biggest holiday seasons ever. We know bad gifting is universal, so Pinterest is here to help you find the perfect gift for everyone in your life. With over 400 million Pinners coming to the platform every month to discover new inspiration and products, we see Pinners start searching for gift ideas as early as June. Whether it's peeking at someone’s boards, searching for things they like or browsing on the Today tab for ideas, there are so many ways to find gifts everyone will love on Pinterest.
Gift Like You Get Them
On November 7th Pinterest released its first-ever holiday campaign titled “Gift Like You Get Them”. The campaign shows how Pinners can use basic Pinterest features—Boards and Search—to be a better gifter this holiday season. Pinterest tapped creative agency Funworks to help us tell this story in a humorous and lighthearted way. Via 5 spots running on social, programmatic online video, and connected TV, we introduce all-too-common “bad gifter” personas and show how with a little thought (and a little help from Pinterest), even the worst offenders can find a gift that truly says “I get you.”
“Nothing feels better than nailing a gift like you really get someone, but not everyone has the talent. Chances are, the right gift is hiding in plain sight on Pinterest, so consider this campaign a public service announcement for stressed out gifters in need of a solid lead.” Says Andrea Mallard, Chief Marketing Officer, Pinterest
Looking for more gifting inspiration? Check out our Guide to Good Gifting for key tips and tricks, and see how Creators are using Pinterest to become better gifters this season.
Aries (March 21-April 19): Aries are dynamic with a passion for winning. Give them a gift that embodies their athleticism and ‘rough around the edges’ glamor.
- workout corner (searches were 6X greater)
- Ballet flats street style (5X)
- nike track pants outfits (40X)
Leo (July 23-August 22): Leos are naturally dominant, dramatic and confident with a love for luxe and statement.
- Designer jumpsuits (searches were 13X greater)
- Black beaded jewelry (5X)
- Cartier tank watch (3X)
- prada girl aesthetic (13X)
Sagittarius (Nov 23-December 21): Sag loves adventure and travel! Gift them functional and aesthetic accessories to help make their adventure dreams come true.
- mountain hiking outfit (searches were 2X greater)
- travel backpack carry on (3X)
- gorpcore men (74X)
Cancer (June 22-July 22): Win over your Cancer with the coziest gifts, from self-care products like skincare best sellers and comforting home accessories.
- Black mens loafers (searches were 2X greater)
- cozy desk setup (16X)
- Man cave home bar (15X)
- skincare girl aesthetic (40X)
Scorpio (October 23-Nov 22): You can't miss intense Scorpios with their dark and emo vibes. Lean into gifts from top trending aesthetics like dark feminine beauty (83X) or 90s witchy outfits (45X).
- Chakra health (searches were 2X greater)
- moon inspired nails (13X)
- dark feminine beauty (83X)
- 90s witchy outfits (45X)
Pisces (February 19-March 20): Pisces love romance and flexing their creative muscles. For the holidays, get them candles, silk pajamas, or a fun painting gift.
- Painting gifts (searches were 2X greater)
- candle gift set (2X)
- Mens silk pajamas (2X)
- romantic goth aesthetic (4x)
Gemini (May 21-June 21): Trendy and unconventional Geminis are all about gifts that are maximalist (18X) like parachute pants and funky sneakers.
- Grunge Y2K Nails (searches were 75X greater)
- Parachute pants outfit (67X)
- Bape Shoes (18X)
- Maximalist (18X)
Libra (Sept 23-October 22): Libras are known for their exquisite taste and passion for beauty. You can’t miss with lavish gifts like a crystal display, pearl hair accessories, or ballet flats by MiuMiu.
- Dior Lip Oil (searches were 15X greater)
- Coquette Shoes (24X)
- MiuMiu Ballet Flats (11X)
- Pearl hairstyles (17X)
- Crystal display ideas decor (18X)
Aquarius (Jan 20-February 18): The latest technology, innovation, and cutting edge aesthetics are all the rage amongst Aquarius. Get them accessories for dystopian outfits or for the futurism aesthetic.
- funky dresses (searches were 6X greater)
- Dystopian outfits (4X)
- y2k futurism aesthetic (13X)
Taurus (April 20-May 20): Taurus will be looking for gifts that exude luxury and comfort. Go for a Celine shoulder bag or elegant silk dresses.
- Luxury crockery unit (searches were 22X greater)
- Elegant silk dresses (16X)
- Celine shoulder bag (4x)
- old money men’s style (9x)
Virgo (August 23-Sept 22): By the time the holidays come around, Virgos will already be working on their new year's resolutions. Give them the gift of self-improvement with something like a manifestation journal. They are also looking to add more nature to their homes.
- Air plant display ideas (searches were 7X greater)
- Manifestation journal inspiration (9x)
- Scandinavian winter fashion (7X)
Capricorn (December 22-Jan 19): Capricorn wants gifts that are practical and useful such as comfy work shoes or a gorgeous jewelry display.
- Classy sandals (searches were 4X greater)
- Comfy work shoes (4X)
- Unique jewelry displays (4X)
- Trendy tote bags (10X)
Methodology: Pinterest internal search data; Global; August 17th, 2022 to September 15th, 2022 vs August 17th, 2021 to September 15th, 2021