Introducing Catalogs and more shopping on Pinterest
People come to Pinterest in a shopping mindset open to discovering products, which creates a great connection between Pinners and businesses. Pinners are looking for inspiration, and brands help make that inspiration a reality.
In the past year, we’ve been bringing together the worlds of visual search and shopping to make it easy to shop for anything you see on Pinterest, and for brands to reach people on Pinterest while they’re actively looking for inspiration.
Today we’re announcing our latest features including more spaces to shop with personalized recommendations for style and home decor boards, browsable sections of in-stock products from a specific brand, and shopping search. And, we’re launching Catalogs and Shopping Ads updates so brands can plug their products into new shopping spaces and have them seen by millions of people. (view all images and GIF demos here).
Shop a brand (pictured above): A new dedicated section from retailers is starting to roll out beneath Product Pins. You’ll soon be able to dive into a brand’s catalog by clicking “more from [brand]”.
Personalized shopping recommendations: Alongside style, home, beauty and DIY boards, you’ll see in-stock ideas related to what you’ve been saving, to match your style. Just click “more ideas” then the shopping tag to start shopping ideas picked for you. Tap + to quickly add the Pin to your board, or click the Pin to go straight to checkout on the retailer’s site.
Catalogs: Brands can now upload their full catalog to Pinterest and easily turn their products into dynamic Product Pins, which means more shoppable Pins across Pinterest. A new dashboard allows businesses to organize their feed so their products can be discovered and purchased by Pinners.
Shopping Ads: We're making Shopping Ads available to all businesses through our self-serve tool Ads Manager. Once products are on Pinterest, brands can easily promote items from their existing product feed with Shopping Ads.
Shopping search: With more in-stock Product Pins, there are more products to search. Just search for a product like “midi skirt”, “men’s watches” or “outdoor furniture” and shopping results appear on the top of home feed. To start shopping, click “see more”.
These updates help retailers get in front of customers who are looking for related products, and Pinners to see items that match their unique style and taste.
Personalized shopping recommendations
From Pin to purchase
Get inspiration from designer Emily Henderson and shop her top picks for the home. Emily shared,
"It’s honestly hard to remember what it was like to design before Pinterest. I get inspired, discover new products, shop and organize almost every project I (and my team) work on. It’s also so helpful to see what pops up in the ‘More Like This’ section of any given Pin. So easy to go down the rabbit hole into ideas that are related to what I’m on the hunt for. Another feature that I really love is when I see a stunning inspirational Pin and can use the lens to find a product in it I desperately want to purchase. My adrenaline goes through the actual roof. Click, purchase and love forever."
Happy spring shopping!
For us, it’s not just about adding one or two shopping features—shopping is everywhere on Pinterest. You can search right from home feed for in-stock products, or visually search an object in a Pin to learn where to buy it, scroll beneath any style or home Pin to see Related Products, or discover new styles through personalized recommendations.
Keep an eye on more updates in the coming months.