Introducing Chefs at Home, an initiative to inspire Pinners to cook well and do good
During the past few months with millions of people at home, more than 60 percent of Americans have increased their home cooking, and many have turned to Pinterest as a source of inspiration. In fact, searches for “easy at home recipes” have increased by 12X.
To continue offering more fresh ideas to home cooks, Pinterest is launching Chefs at Home, an exciting sneak peek into the home kitchens of the country’s top culinary talent. Chefs at Home features recipes, tips, and tricks from over 30 iconic chefs: What’s Andrew Zimmern’s go-to summer soup? How does Kwame Onwuachi make his favorite hummus? What’s Stephanie Izard’s secret to perfect homemade tostadas?
Chefs at Home invites Pinners to not only cook well but also do good. We recognize that food insecurity and job loss has made this a difficult time for many. As part of this program, Pinterest is donating $300,000 in free advertising to raise awareness and funding for the National Restaurant Association Educational Fund (NRAEF), Relief Opportunities for All Restaurants (ROAR), No Kid Hungry, and Harlem Grown.
To help curate the Chefs at Home recipes, Pinterest collaborated with industry experts Peter J. Kim, the founding director of the Museum of Food and Drink (MOFAD), and Tracey Johnsen, a creative strategist who honed her chops at Tastemade.
Head to Pinterest’s Today Tab every week for new Chefs at Home recipes. Here’s a preview of what’s coming up:
Week 1: Celebrate Black chefs
Week 2: Snack like a chef
Week 3: Friends with benedicts
Week 4: Eat your feels
Week 5: Weekend bake-a-thon
Week 6: Savoring summer
Trend is calculated by comparing global normalized searches in May 2019 to May 2020