December Pinterest insights: Ringing in 2020, planning the perfect (for you) wedding, and tips for helping new mamas

Happy new year written in strobe light

As we move into a new decade, people everywhere are getting ready for what’s sure to be an exciting 2020, at least according to Pinners. From throwing a party to ringing in the New Year to planning the wedding of their dreams, or welcoming new babies into the world, Pinners are here for it all. And while the holidays are the most wonderful time of the year for many, for others, they’re anything but. Whether you’re embracing 2020 with open arms draped in a sequined party dress, or you’re looking for ways to cope, we have ideas to help you dance or take deep breaths through the holidays as we all move into the twenty-twenties¹.

New Year, new decade, new ideas

No matter if your plans call for a night out on the town with millions of other party revelers, or you prefer to keep it quietly festive at home, New Year’s Eve invokes feelings of both excitement and reflection. From picking the perfect party outfit to looking for inspiration as we kick off 2020, here’s what Pinners are searching for as we all count down to the start of a new decade.

woman in short black sequin dress

Nailing your NYE look
Whether you’re all about the sparkle or like to keep it low-key, finding the perfect outfit is top of mind for Pinners. Searches for New Year's Eve outfits are up +2731% and New Year nail designs are up +129%. Get the look:

Tip: See a style you like, and want to rock the same look? Use Pinterest Lens camera search to take a photo and Pinterest will tell you what it is and where to buy it.

Ringing in 2020

Wondering how to plan a New Year’s Eve party that’ll have your friends and family shouting #goals? Create a Group board and let your friends express which Pins they like best. Want to surprise them all? Keep your board a secret until the big reveal. Pinners are already in party-planning mode — here are some creative ideas for hosting yours:

 

Planning to go as a guest to the party of the year? Don’t forget the host or hostess gift! Check out our holiday gift guide for inspiration for everyone from the beauty buff to the foodie to the outdoor enthusiast. 

Here comes the bride, all dressed in... a pantsuit

Pinterest has always been a destination for brides and grooms looking to plan the wedding of their dreams. While the trends change every year, the passion that Pinners put into wedding planning does not. People continue to turn to Pinterest to determine their color schemes (hint: earthy tones are winning: searches for burnt orange are up +2948% and terracotta searches are up +1276%) and to plan budget-friendly weddings. Pinners are also getting creative with what they’re wearing as they walk down the aisle (searches for wedding jumpsuit are up +104%, and mother of the bride suits +242%). Here are all the ways Pinners are leaning into wedding planning as we approach a new decade.

bride wearing jumpsuit dancing at her wedding

Wedding planning on a budget:

Decor to DIY or shop:

Invites with flair:

Popular color schemes:

Diverse beauty & style:

Dress (or not) styles:

 

Tip: Back from your honeymoon and settling into wedded bliss? Use the home feed tuner to fine-tune your feed. Turn off recommendations for wedding topics and start a new board for the new you plus one.

Dear mamas: we got you

Meghan Markle recently sparked a media cycle when she said not many people asked how she was doing after giving birth, but instead focused on her newborn. So, for all the new moms in your life, before you ooh and ahh over the new arrival, make sure you take time to ask about mom. Here are some more ideas for taking care of a loved one (or yourself!) before and after the little one arrives.

mom holding her newborn in grayscale photo

  • Postpartum care +996%: Make sure you’re stocked up on all the things you need during those first few days, or weeks post delivery (padsicles, sitz baths, and balms, butters & sprays)

  • Postpartum care kit +163%: Perfect for preparing ahead of time or gifting to a loved one 

  • Postpartum freezer meals +44%: Padsicles aren’t the only things you should freeze ahead of time—pull together some meals you can freeze and easily heat and eat over the next few months (be sure to check out the healthy, slow cooker, breastfeeding, and vegetarian options)

  • Postpartum outfits +409%: Nursing tops, comfy shirts and pants with stretch, Pinners are looking for no-fuss comfy clothes to rock while adjusting to a new schedule—usually sans sleep and often with a fussy wee one 

  • Postpartum quotes +238%: Words of inspiration and support, reminding you that you are not alone while you navigate this massive life transition

  • Postpartum depression +214%: Pinners often turn to Pinterest as a starting place to learn more about what this is and find tips/tricks that help through the transition

Recent announcements

Compassionate Search 

At Pinterest we measure the success of our product not just by what people are doing, but by what people are feeling. For many, the holidays are the most wonderful time of the year, but for others, the holidays are anything but wonderful. In October, we announced some new updates to improve how we support our Pinners, especially those who might be struggling with their emotional well-being. Just search for “#pinterestwellbeing” to find resources and activities that should both help you with how you’re feeling, and improve the quality of the inspiration you find on Pinterest. And just last week, Pinterest extended its compassionate search experience to better support people who are feeling sadness, pain or other emotions related to the urge to self-harm. 

 

Gender transitions

Pinterest has always been a positive place where people can explore the dreams and ideas that will fuel their future selves. So it’s no surprise that since last year, searches for “transgender transition” have increased 3919%³. Pinners are also finding inspiring quotes, artwork, style tips, wellness ideas and representation in the growing number of trans, nonbinary and genderqueer celebrities online. Learn more about how the trans community is using Pinterest here.

Methodology

¹Unless otherwise denoted, all trends throughout this newsletter were calculated using normalized searches from October ‘18 to October ‘19.

²”Older bride dresses” trend was calculated using normalized searches from September ‘18 to September ‘19.

³Searches for “transgender transition” increased 3919% from May 2018 to August 2019.