Global Beauty Report 2018

On Pinterest, people all over the world are searching and saving ideas to make themselves look and feel their best. With over 8 billion beauty ideas and 207 million beauty boards, there’s something for everyone… no matter where you are, what your hairstyle is, or what color skin tone you have. Read on for some new trends to try (aside from Korean beauty, which is still up 36%).

Locks to love

pinterest global beauty report

US: In the US, it’s no wonder why braids are one of the most coveted hairstyles (+445%). They’re a fun look that can be incorporated into any hair length or texture.  

Germany: Keep it short and chic with pixie cuts (+266%).

France: You got nice buns, hun! Searches for messy buns (+137%) are on the rise in France.

UK: French ladies aren’t the only ones giving buns a try. In the UK, it’s all about side buns (+164%).

Argentina: Frame your face with flequillo abierto—or open bangs (+150%).

Brazil: In Brazil, more and more Pinners are looking for ways to style box braids. (+97%).

Spain: Spanish Pinners are flocking to a luxurious yet relaxed hairstyle called ondas al agua, or waves on the water (+133%).

South Africa: Come on baby, let’s do the twist! Twisted braids (+70%) are a fun spin on a classic hairstyle.

Hair colors to dye for



Ash (グレージュ)








Makeup must-haves

Japan: Things are getting a little cheeky in Japan, where women are turning to orange blush instead of pink (+250%).

Brazil: We all hate wine stains, unless they’re on your lips. Say cheers with wine-colored lipstick (+93%).

France: Love French films? You’ll fall for their makeup, too. Artistic makeup is up 88% in France.

Argentina: Glitter’s not just for arts and crafts anymore. Consider your face a canvas, and add a little extra sparkle to it with glitter makeup (+77%).

Spain: Russian volume eyelash extensions are picking up across the world, but in Spain, the trend is really setting eyes aflutter (+700%).

South Africa: Cat-eye makeup (+131%) is classic, bold and...dare we say, purr-fect.


Whose hue: Trending eyeshadow colors around the world















Rose gold


Search results for every skin tone

Find the most beauty ideas with Pinterest’s discovery feature, which lets you narrow beauty search results by skin tone.

Talon show

US: You might know of ombre hair, but have you heard of ombre nails yet? Create a gradient effect with ombre nails (+88%).

Germany and France: Pinners are updating the classic French manicure with “ baby boomer nails,” up 172% in Germany and 100% in France.

Argentina: File this trend under must-try, because sculpted nails (+74%) are definitely a work of art.

Brazil: Need a DIY project? Create your own nail art with handmade nail stickers (+30%).

Australia: If you can have marble countertops, why can’t you have marble nails? Searches for marble nails have increased by 31%.

Japan: In Japan, it’s all about keeping things subtle. Searches for nuance nails have increased by 55%.

Spain: Can’t decide what color to paint your nails? Why choose! In Spain, people are mixing things up by painting each nail with a different color (+239%).

South Africa: Glitter makeup is huge right now, but don’t let your face have all the fun. In South Africa, glitter nails are up 102%.

Mexico: When it comes to nails, Mexico likes a variety of shades. Nude (68k searches), red (60k searches) and white (52k searches) are the top three nails colors that people have been searching for this year followed by darkers shades of black (43k searches) and blue (38k searches).