Global fashion 2018

People from around the globe turn to Pinterest every day to discover everything from new statement pieces to seasonal trends—and they’re looking to other cultures, countries and continents for ways to diversify their style.

Today, there are more than 602 million boards on fashion (psst: board sections make it even easier to organize the items and looks you want to bring to life!) and over 21 billion fashion ideas. When it comes to style, Pinterest is a treasure trove of world-inspired wardrobe pieces.

We took a look at top searches across five continents to see which countries Pinners turn to most for style inspiration, and the results are more eye-catching than a sequined evening gown.

A passport for fresh looks

Pinners are shaking things up by borrowing elements from other cultures and adding a new twist to wardrobe essentials. “Think of Pinterest like a passport, allowing Pinners to tap into a variety of styles from all over the world, right on the app,” says Larkin Brown, Pinterest User Experience Researcher and In House Stylist.

Ready to take a wardrobe world tour? Here are some of the best fashion must-haves of 2018, by country:

Global fashion 2018


Smock dresses: It’s no wonder why smocked dresses (+102%) are gaining popularity in the states. They keep things easy breezy and fit every body type.

Block heels: This chunky heel continues to be a few steps ahead of other styles like stilettos or kitten heels (+333%).


Birkenstocks: Bare your soles with these classic sandals. Birkenstocks (+840%) are a favorite not just in Germany, but around the world.

Maritime fashion: Not sure if you’re nautical or nice? German Pinners have decided to be both with maritime looks and accessories (+212%), similar to what we saw in Chanel’s latest collection from Hamburg.


Wrap dress: French women are getting all wrapped up in these flattering dresses (+262%).

Jumpsuits: Keep your pants on! Whether they’ve got floral prints or wide legs, jumpsuits have become a must have for every armoire (+58%).

East meets best

Although getting style inspiration from France has long been in vogue, an increasing number of Pinners are turning to Korea and Japan for ideas on what to wear next.


Korean street style searches are up by 94%, and so are Japanese statement pieces like kimonos (+121%), Japanese embroidery (+151%) and Japanese aprons (+46%).


Wide legged pants: In Japan, people are saying “sayonara” to skinnies and pulling on pairs of wide-legged pants instead (+60%).

Flat sandals: Stylish yet comfortable, flat sandals (+645%) are a real shoe-in for Japanese Pinners.


Shirt dresses: It’s a shirt, it’s a dress...and it’s certainly not plain! In Mexico, Pinners are loving versatile and stylish shirt dresses (+500%).

Women’s tennis shoes: You don’t have to be Serena to smash this look. Tennis shoes are great paired with jeans or dresses (+76%).


Leather jackets: The leather forecast is hot for this outerwear essential! Leather jackets (+553%) are huge right now in Argentina.

Party rompers: Avoid those “what am I going to wear” moments before a night out on the town with a party romper (+97%).


Flared pants: This ‘70s staple is hustling its way to the top in Brazil (+146%).

Corduroy: Soft and durable, this fabulous fabric is everywhere, from overalls to skirts (+200%).


Button-up dresses: The English are channeling the royals with prim and proper looks like button-up dresses (+96%).

Hair scarves: Think of it as a polished scrunchie—hair scarves (+157%) are beautiful and versatile.


Leopard print: For Australians, leopard print is the cat’s meow (+110%).

White boots: White boots (+246%) keep our friends down under stylish all year round.


Maxi dress: Maxis are made for relaxin’! This effortless, ethereal silhouette is up (+377%) in Spain.

White pants: Bye, bye blue jeans! In Spain, they’re rocking white pants all year round (+392%).

South Africa

Ankle boots: In South Africa, women are turning to ankle boots (+567%) to give their outfits a little extra boost.

Berets: Hat’s off to berets (+850%)! No longer just a French favorite, berets have made their way to South Africa.

Data methodology: Trend percent increases are in searches from January 2018 to July 2018 broken out by country.