The past year has accelerated a rapid worldwide shift to e-commerce but it has left something valuable behind: inspiration. Based on our research, 89% of weekly Pinners use Pinterest for inspiration in their path to purchase. That’s because Pinterest includes inspiration at every part of the shopping journey, not just for Pinners, but for advertisers, merchants and creators too.
Today, we're launching several new updates to keep shopping on Pinterest inspirational for more than 400 million global monthly Pinners, and introducing a new marketing campaign that celebrates how Pinterest helps you find what you actually love.
See more from Chief Revenue Officer Jon Kaplan, as well as our latest campaign, on the Business Blog.
GfK, US, Pinterest Path to Purchase Study among Weekly Pinners who use Pinterest in the Category, Nov 2018