Today, Pinterest is introducing Premiere Spotlight and Travel Catalogs as two new advertising solutions designed to help advertisers increase their campaign success on Pinterest.
Premiere Spotlight: High visibility for maximum impact
Premiere Spotlight is a new high-impact awareness ad solution designed to help advertisers reach audiences at scale when it matters most to them. With Premiere Spotlight, brands can exclusively own premium placements on the platform for a desired time period to promote their campaign for maximum visibility with Pinners.
Premiere Spotlight features video ads in places like the search page, which is the first step for users to discover new ideas on Pinterest. Premiere Spotlight enables brands to reserve their placement for product launches and own the screen, taking up approximately 50% of a mobile device's screen on Pinterest’s search page.1
Travel Catalogs: Helping Pinners take action on their next trip
Travel Catalogs builds on Pinterest’s product catalog technology, allowing travel brands to easily upload their travel products to the platform. Once their catalog is uploaded, Pinterest automatically turns each listing into a dynamic product Pin with relevant travel booking information such as hotel brand name, pricing, images, descriptions and more as well as a link to the booking website. Brands can also target users on Pinterest based on location data provided in their feed to reach more travelers.
Catalogs are a brand's first step to proven shopping success on Pinterest. In fact, retailers who have uploaded their catalogs and tagged their products have seen nearly a 30% increase in attributed checkouts.
(Source: Pinterest Internal Data, global, October 2022-March 2023 vs. October 2021-March 2022)
Tens of Millions of Pinners worldwide engage with travel content on the platform each month, using Pinterest to plan their travel and manifest their adventures. (Source: Pinterest Internal Data, global, Oct 2022)
Now, with Travel Catalogs, Pinners can go from inspiration to booking their dream holiday easier than ever. When a Pinterest user is planning to travel, they can simply click on a Travel Catalog Pin from a brand and book directly from their website.
“Whether you are supercharging brand awareness with Premiere Spotlight or turning inspiration into booked vacations with Travel Catalogs, our newest ad solutions have one shared goal: helping brands scale on Pinterest across the funnel. We want advertisers to reach the consumers they care about and drive them from discovery to decision to do—all in a more positive place online.”
Premiere Spotlight is now available in the US, UK, Canada, Germany, France, Australia. Travel advertisers worldwide will gain access to Travel Catalogs later this summer.
To learn more about Pinterest’s new ad solutions Premiere Spotlight and Travel Catalogs visit pinterest.business.com.
1 Exact screen coverage may vary based on mobile device type. Ad duration may vary, depending on your location.