January Pinterest insights: New VSCO girl trends, top winter fashion for pets, financial wellness plans, and gender-neutral nurseries

woman in sweater holding small dog in sweater

As the dust settles on an exciting New Year, Pinners are gearing up for an inspiring winter. Whether it’s getting their financial lives in order, diving into new VSCO trends, outfitting pets in the latest winter looks, or putting together gender neutral nurseries, people on Pinterest are entering 2020 with a sense of fun, balance and optimism.

Peep the newest VSCO trends

Our Pinterest 100 2020 showed that searches for hair scrunchies are up a whopping 6309% - and we can probably thank the VSCO girl! We know VSCO girls also love HydroFlasks, Carmex, reusable straws and crocs, but what else are they coveting for 2020? Let’s shed some light on other products and trends being driven by the  “VSCO things” (+1705%) craze.

person hanging up fairy lights behind curtain

Keeping furry friends warm

While you’re bundling up for this season’s colder temps, don’t forget about your pets! Pet fashion (+199%) is all the rage for 2020, and right now Pinners are looking for the best winter outfits for their fur babies. Check out some top trending searches and products.

dog in red and white sweater

Financial wellness in 2020

According to our Pinterest 100 report, wellness in 2020 will be all about finding balance across the different parts of our lives - and our finances are no exception. If getting your financial life organized is on your list for this year, you’ll find plenty of videos, money tips, and budgeting templates on Pinterest to inspire you and give you concrete steps for getting started. Check out some of our top trending personal finance ideas.

close up of woman's hands counting money

The top trending products for gender neutral nurseries

Our P100 report revealed an uptick in searches for gender neutral topics related to kids, from names, to playrooms, to clothes, to party ideas. Searches for gender neutral nurseries are up 527%. Here are some top trending products to shop on Pinterest.

gender neutral nursery


¹ All trends throughout this newsletter are calculated using normalized searches from November ‘18 to November ‘19.