Pinterest is committed to advancing emotional wellbeing and deliberately engineering a more inspiring internet for all. To raise awareness and inspire during Mental Health Awareness Month, Pinterest is elevating the voice and work of our inspirational Creators, Purpose Partners, and launching our newest Pinterest Havens, “A Whole Mood,” inviting everyone to “Mind Your Wellness” both online and in real life.
“We see emotional wellbeing as core to everything we do at Pinterest, and essential to our mission of bringing people inspiration to live a life they love. That’s true not just during Mental Health Awareness Month, but year round – both on-platform and offline. And that commitment cuts across so many parts of our company and platform – including not only the remarkable efforts of nonprofits and NGOs through our Purpose Partnerships, but also the incredible work of Creators and Pinners to promote nourishing content that supports emotional health and wellness across communities.” – Ari Simon, Head of Social Impact and Philanthropy at Pinterest.
May is also Asian American Pacific Islander Heritage Month. To hold space for these two important moments, Pinners will find creator content on the Mind Your Wellness group board from the diverse API communities throughout the month. From Michelle Hanabusa, founder of Hate is a Virus and UPRISERS to lifestyle content creators like Krity S. and Leighann Kamifuji, these creators will share ideas centered on how they take up space and practice being present, particularly in the wake of violence and hardship.
In support of the nonprofit The How We Feel Project, Pinterest volunteers have dedicated time to building the How We Feel app, now available in beta in the App Store for iOS. How We Feel’s mission is to help individuals spot patterns in their emotions as they appear over time, learning new ways to help themselves in the moment. The app, grounded in research by Dr. Marc Brackett from the Yale Center for Emotional Intelligence, also a Purpose Partner, helps people tune into their emotions and be more intentional in their responses to them.
In 2021, Pinterest made a philanthropic commitment to fund organizations that are focused on increasing awareness of mental health and wellbeing challenges, advancing innovation in the field and explicitly tackling racial inequalities and other disparities in access.
To date, we have invested $6M with 26 Purpose Partners leading the field in mental health and wellbeing, whose impact spans locally and around the globe. These include The Trevor Project, which has been at the forefront of the response to recent anti-LGBTQ legislation, and rising community-based stars like Our Own, which transforms unused classroom spaces in low-income communities of color into Wellness Spaces. Recently, we have been pleased to see school mental health bills pass in states as diverse as Alabama and Illinois–milestones made possible by the efforts of partners like Inseparable and their Hopeful Futures Campaign—and increased attention on youth mental health by the White House and Congress. President Biden was the first president in over a decade to discuss mental health in a State of the Union address and Congress recently enacted a $95M increase in the federal budget for school mental health. See the full list of our Purpose Partners here.
*Methodology: Global; February 21st, 2022 to March 20th, 2022 vs February 21st, 2021 to March 20th, 2021