It's National Small Business Week, the time of year when the U.S. Small Business Administration shines a spotlight on the 30 million small businesses all across the United States.
Small businesses turn to Pinterest to reach new customers since Pinners often come to the platform when they are actively considering what to do or buy next. This means they are open to seeing new and engaging ideas from businesses. To honor this week's celebration, we are highlighting nine stories of small businesses that have been successful on Pinterest. From seed growers to wallpaper makers, here's why these local businesses chose Pinterest to help them grow.
“Pinterest has helped our business grow. It is one of the early platforms we started advertising on when we launched the brand. It allowed us to use very targeted ads and we didn’t have to pay a lot for extra traffic.” - Becka Christian, Marketing Director, Holtz Leather Co.
“The other thing that was successful was capturing emails from new customers. We put a pop up on our website for a Pinterest discount and we immediately started getting email subscriptions. Within three weeks, we had collected 2000 emails!” - Jason McClintock, General Manager, Desert Steel Company
“For us, Pinterest is an inspiration tool. As a brand entering a category that has not changed much over the years, telling our story from various perspectives is important and Pinterest gives us the opportunity to do that visually. It allows us to author a customer journey of discovery, awareness, inspiration, evaluation and finally acquisition.” - Donna Letier, Co-Founder, Gardenuity
“Every single international order we receive comes from Pinterest. The platform has opened my business to the world. It is such a huge opportunity for us. The key is really being consistent with your Pins. We pin seven days a week and I use the right keywords in all of my descriptions. Whatever my customers could possibly type when looking for a product, I use those words.” - Jessica Bridges, Founder, Jess Lea Boutique
“Actalike targeting has proven a great prospecting tool as it allows us to target an audience that matches about 90% of our key customers' demographics and interests. Pinterest is also a great way to engage with our existing customers. People love to come to our boards because they know our recipes and content are focused around their interest in kids and cooking. Pinterest is a place where people feel like they are part of our community and where we can be even more of a resource to them.” - Seth Barnes, Co-Founder, Raddish
“Wallpaper is a highly researched, planned purchase. Pinterest allows people to easily find our product and then create boards to get a sense for how the wallpaper will work within their design scheme.” - Aimee Lagos and Christiana Coop, Founders, Hygge & West
“With millions of views of our Pins each month, Pinterest is one of the top places on the web where people can see what AphroChic offers in terms of products and design. We love Pinterest because it inspires us, but we also love how much our Pins inspire others.” - Jeanine Hays, Founder, AphroChic
“We want to demystify houseplants and Pinterest is a key platform for sharing content about plants care and education. Users that come to our site via Pinterest spend twice the amount of time on our site as compared to those originating from Instagram.” - Hiraa Khan, Co-Founder, Ansel & Ivy
“Very often, when people come to our store, they tell us that they found us on Pinterest. The other thing I like about boards is that we are able to reach people as far as Australia, but also in our own state of Iowa. I have met some really great people through Pinterest.” - Chrissy Jensen, Founder, Domestica