Today we published our most recent Transparency Report. We have been publishing Transparency Reports twice a year since 2013. And now for the first time, we’ve expanded our Transparency Report to include data on the actions we took to moderate content on Pinterest, such as the number of Pins we deactivated for violating our policies. We’re sharing this data because we’re committed to providing greater transparency into how we keep Pinterest safe and inspiring.
Millions of people turn to Pinterest as a positive source of inspiration, and we understand how important it is that content on our platform fosters mental and emotional well-being. For example, 78% of Pins that we deactivated for harassment and criticism were actually never seen by users in this reporting period.¹
We are also committed to combating misinformation on our platform. Between October and December 2020, 85% of Pins that we deactivated for medical misinformation were never seen by users in this period.2 Pinterest’s longstanding policy prohibiting medical misinformation also challenged the industry to go further.
Our mission is to inspire everyone to create a life they love, and it guides our content moderation policies. We’re proud of the steps we’re taking to keep Pinterest safe and will continue to iterate on this report moving forward.
¹ Calculated based on the number of unique users that saw a policy-violating Pin between October and December 2020 for at least 1 second, before it was deactivated.
2 Calculated based on the number of unique users that saw a policy-violating Pin between October and December 2020 for at least 1 second, before it was deactivated.