People are turning to Pinterest in search of ways to practice self-love

People come to Pinterest to find positive inspiration to create a life they love. As the pandemic essentially triggered a mental health movement, with rising searches for new forms of practices to take care of themselves and heal from the past year.

While February is typically a time to celebrate love, people are increasingly interested to find ways to love themselves and practice self-acceptance, as search increases for how to love myself” (6x)¹ and how to heal yourself” (4x) trending upward significantly on Pinterest over the past several months.

Self love and healing


Swasti Sarna, Insights Manager

"People have always come to Pinterest to discover different ways to practice mindfulness or meditation and to find mental wellness inspiration. Since last year, searches for  ‘mental health check in’ (12x),  ‘healthy mindset quotes’ (5x), and  ‘accepting yourself’ (+40%) all continue to rise. It seems people are finding stability within themselves more as the outside world becomes less predictable." 


3 Ways to Practice Self-Love

The pandemic essentially triggered a mental health movement, with rising searches for new forms of practices. New ways to practice wellness include:

  1. Painting: The term “mental health painting” has doubled compared to last year.
  2. Journaling: Journaling is also a popular technique with searches for mental health journaling up 10x. 
  3. Self love practices: Pinners are in search of inspirational quotes to be less critical and appreciate themselves, with searches for self love quotes 7x greater and self acceptance quotes up 80% compared to last year.”

Nory Pouncil, Pinterest Creator

“Setting healthier intentions and cultivating self-love can be extremely challenging for most people, especially if you've had a history of self-loathing or depression. It can feel both foreign and "wrong" to prioritize yourself. At the same time, you don't even know if you're doing right. It's ok, that's normal. That's why it is so important that you try different types of self-love practices.

If you're getting started, Pinterest is a great place to learn how other people are cultivating self-love and how it's working for them - in a way that's easy to digest, and fun. Seeing other people's perspective reminds you that you're not alone, and it is ok to nurture your self-love at your own pace.” 


Nory Pouncil

Musemo Handahu, Visual Storyteller, Writer and Content Creator

“It’s important to me to practice self-love because at the end of the day I strive to be at peace with who I am, flaws and all. The thing about practicing self-love is that the journey is never-ending and the things you’ll discover about yourself are boundless. I use Pinterest when I am creating mood boards and concepts for personal projects. So take your time, be kind to yourself and have fun!”


Committed to being an inspiration platform

Pinterest is committed to not only serve inspiring content, but also to identify and prevent harmful content including misinformation and hate speech to protect Pinners and support Pinterest’s mission of inspiration. Our priority has always been to create a positive and inspiring place for Pinners so we remove or limit distribution of false or misleading content that may harm Pinners’ or the public’s well-being. Additionally, Pinterest offers a variety of emotional well-being activities Pinners can do right from the Pinterest app by simply searching for #pinterestwellbeing to jump into exercises for feeling gratitude and self-compassion, along with other interactive practices that could help improve their mood.

Compassionate search

Trends are calculated by comparing normalized searches in December ‘20 to December ‘19.

You can find high-resolution images here.