On Pinterest, style is personal.
It’s less about runway trends and what the fashionistas are wearing, and more about finding ideas that work for you. In fact, the word “me” pops up in the Pin description a lot—someone found something that made them think “This is so me.”
Our 2017 Pinstyle report covers what women are saving and searching* as they discover, define and proudly rock their own personal style. Not only do they find just-right outfits on Pinterest, but they go through a discovery process where they’re defining who they are and who they want to become.
Before we dig into the data, here’s a mini personalization palooza of style DIYs and printables we didn’t want you to miss.
Express yourself by making a one-of-a-kind tee with iron-ons.
Fold this fortune-telling cootie catcher to see which trend the universe thinks you should try next.
Post a compliment poster in your office, locker room or wherever someone might need an instant mood boost.
Print and play a [insert adjective] game of style Mad Libs.
Listen to the “You rock! Pinplaylist while you read this blog post, and any time you need to get into the going-out groove.
Catch us on Instagram at @pinterest for more inspo and share your #Pinstyle for a chance to be featured rocking these looks.
Top how-to searches
Everybody has style and beauty questions, but there’s no one right answer. People come to Pinterest looking for tutorials and ideas so they can find what works best for them. They search for everyday how-tos like “how to wear boyfriend jeans” and life moments like “what to wear to a wedding.” Every query typed into a search bar gives us a glimpse into what women really want to know.
These are the top searches revealing the most common style questions.
How to wear
- boyfriend jeans
- distress jeans
- a maxi skirt
- a bralette
- high waisted denim
What to wear
- to a wedding
- to a concert
- on a plane
- to work
- to an interview
- on a date
- curl your hair
- curl short hair
- contour your face
- style short hair
- clean makeup brushes
- curl hair with a flat iron
- cut bangs
- do eyebrows
- apply eyeshadow
Top style searches
The first step some Pinners take on their style journey is focusing their search on an overall look, like “street style.” This narrows down the search results to an aesthetic they identify with. As they browse hundreds of ideas, they further define, refine and personalize their look.
These are the most-searched styles around the world.
Top outfit searches
Pinners are searching for everyday outfit ideas centered around specific wardrobe essentials, like “bomber jacket outfit.” The top searches on Pinterest not only represent the trends they’re trying and buying, but also how women are “shopping their closets”, remixing items they already own in a new and personal way.
Dresses, always a yes
It’s hard to say no to dresses, an easy, one-and-done outfit. Add unexpected shoes or accessories to give it a fresh look every time.
These are the top searches for dress outfits by style and color.
Denim, H to T
Denim is more than just jeans. Pinners are searching for head-to-toe denim outfits and looks that go beyond basic blue. Personalization is popular too. Patches, embroidery and raw hems make each piece more unique, lived in and loved.
These are the top searches for denim outfits by cut, color and style.
- High waisted
- Jean jacket
- Jean on jean
- Denim dress
Outerwear that’s in
Looking cool is just as important as staying warm, so Pinners are planning entire outfits around their favorite top layer.
Top searches for outerwear outfits
Jean jacket (including oversized, blue, white and patches)
Sweaters are big
It’s always sweater weather—even in the summer (A.C. we’re looking at you). The top choice? Made-to-layer styles you can easily throw over an outfit.
Top searches for sweater outfits
Boots = outfit anchors
Reboot a look from the ground up. Pinners are looking for new ways to step up their style with boots.
Top searches for boot outfits
Thigh high boots
Bags to grab now
You gotta hand it to carryalls that mix style and utility. They’re the best of both worlds—instant outfit makers that can handle all the essentials.
Top searches for bag outfits
Top beauty searches
People use Pinterest to find new beauty inspiration and learn how to make a look work for them. One of the top makeup searches continues to be “natural,” including both natural products and methods to enhance natural beauty personalized for coloring, skin type and hair texture. And natural doesn’t necessarily mean neutral. There’s a growing and steady interest in bold looks like black lipstick and purple hair.
Top searches in haircuts
Top searches in hair colors
Top searches in hairstyles
Top searches in nails
Top searches in eyes
- Winged eyeliner
- Eye makeup for eye color (blue, green, brown, hazel)
- Gold eye makeup
- Glitter eyeshadow
Top searches in lips
*Methodology: The Pinsights team looked at top queries to identify the most popular questions Pinners have as it relates to wearing certain articles of clothing, trying makeup looks, and styling outfits-- both for everyday wear and life moments. This represents the top queries associated with key terms like “how to wear”, “what to wear”, “style”, “outfit” searches associated with top saved articles of clothing, and top searched colors and looks in the beauty category. Data is ranked based on volume of global searchers (number of people searching) in the full year 2016.