Pinterest 100: The top trends to inspire and try in 2020

The Pinterest 100 2020

Peek into the future with the top Pinterest trends for 2020. 

When Pinners are looking for new ideas, they come to Pinterest first. It’s where they get inspiration, dream about new possibilities and plan for what matters most. And every time someone searches on Pinterest, they’re thinking about what they want to try next. 

Multiply that behavior by the more than 320 million people using Pinterest all over the world, and you get unique insight into emerging trends. The Pinterest 100 is our annual report showing what’s next, with ideas across categories including food, home, style, beauty, health, travel and family. This year, we organized the trends into ten themes that show broader cultural shifts and changes in consumer behavior. Wondering what’s with re-wilding, dog halos, Granny pods, agritourism and rockhounding? Read on to see what will be big in 2020!

These insights tell us that more than ever, people are thinking and acting globally and sustainably. They’re staying home to work, entertain or be entertained, and then heading outdoors to be reacquainted with nature, look for adventure, and travel responsibly. All while lowering stress and elevating different areas of their lives, from pet care to scrunchies.

You’ll find all the themes and trends right here, or you can dig deeper at www.pinterest100.com (and find high resolution images here). Get curious, see what interests you and be inspired for the year ahead. And who knows: maybe you’ll even find some things you want to try for yourself.  

Beyond Binary

From flexible pronouns to unisex nurseries, a more accepting view of gender identity is on the rise. People are looking for more gender-neutral options for both everyday needs and milestone events. In response, more companies all over the world are launching inclusive products that steer clear of gendered labels and colors, like Mattel’s new gender-neutral Creatable World dolls, customizable and inclusive without gender limitations. 

Of all age groups, Gen Z tends to expect more gender-neutral options. For example, 59% of Gen Zers expect to see gender-neutral options on forms, compared to 40% of Boomers.*  

Beyond Binary section

  • Gender-neutral names: More and more parents are picking names that work well for boys, girls or non-binary bundles of joy. (Gender neutral names list, +301%)

  • Unisex kid clothes: Kid colors aren't limited to just pink or blue. There's a whole rainbow of options—let 'em wear whatever they want. (Unisex gender neutral kids clothes, +119%) 

  • Gender-neutral party ideas: Instead of more traditional children’s party themes like princess or ninja parties, try rocketing into space or swinging through the jungle. (Gender neutral party themes), +35% 

  • Every-kid playrooms: Everything you need—books, toys, tents—for building a gender-neutral space for your kid to play and learn in. (Kids playroom ideas gender neutral, +75%)

  • Unisex nurseries: Maybe you’re waiting to find out your baby's gender. Or maybe you want to avoid gender-conforming stereotypes. Either way! (Unisex nursery gender neutral, +527%)

  • Androgynous wedding wear: If puffy dresses aren’t quite your scene, there are plenty of other options. (Androgynous wedding dress, +51%)

  • Tuxedo dresses: Tuxedo dresses. White lace suits. Pies instead of cake. Do whatever you want. It’s your big day! (Tuxedo dress, +99%)

  • Gender-neutral haircut: Stylish cuts for curly hair, wavy hair, straight hair, gray hair—and anything in-between. (Gender neutral haircut, +625%)

  • Inclusive educational posters: Celebrate diversity with educational tools that teach fairness and inclusivity. (Inclusive education posters, +91%)

  • Androgynous flags: Whatever you’re about, there’s a flag for that. Fly it high and wave it proud. (Androgyne flag, +33%).
Conscious consumption

A push for more eco-friendly habits is changing how we live—from everyday choices to life’s biggest milestones. There’s a shift toward more conscious consumption as people reevaluate their impact. For many, that means using fewer, more sustainable products and keeping an eye on waste. 

People expect businesses to do their part too. In a Nielsen study, 81% of people strongly agreed that companies should help improve the environment. People around the world are demanding action on areas like climate change, with individual steps that can lead to a massive impact.  

Conscious consumption section

  • Protest posters: From humorous takes to hard-hitting facts, there’s a climate change poster for everyone. (Climate change protest signs, +5961%)

  • Low-waste living: Trash talk is trending—in a good way. People want easy tips to cut back on waste. (Low-waste lifestyle, +446%)

  • Product swaps: It’s easy to be green. Try buying glass instead of plastic or swapping out paper for fabric napkins. (Eco-friendly swaps, +172%) 

  • Thrifted home decor: Keep furniture out of the landfill by filling your home with thrifted decor. (Thrifted home decor, +308%) 

  • Ocean trash art: Turn ocean pollution into art that makes a splash. (Ocean trash art, +39%) 

  • Thrifted wedding dresses: Score a recycled dress, and save your “something new” for something else. (Thrifted wedding dress, +41%)

  • Solar light crafts: Light up your garden with these whimsical, energy-efficient designs. (Solar light crafts, +427%)

  • Secondhand fashion: Mix and match secondhand finds for a fresh new look. (Secondhand fashion, +38%)  

  • Low-waste weddings: Say “I do” to sustainability and prioritize eco-friendly choices for your big day. (Low-waste wedding, +235%)

  • Thrift store crafts: Get crafty with thrift shop finds to create one-of-a-kind art or homemade gifts. (Thrift store crafts, +2276%)

Finding balance

When you hear the word “wellness,” you might think of luxurious spas or relaxing getaways. But next year, people will be thinking about wellness in a more everyday way, as they look for easy habits to counter anxiety, stress and burnout. Everyone’s routine looks different. Maybe you turn to journaling, or maybe you’re more of a dance-around-the room person. Whatever your style, there are lots of easy ways to get a daily dose of positive vibes.

Finding balance section

  • Self-discovery journal prompts: Get-to-know-yourself prompts to help kick start a regular journaling routine.(Self discovery journal prompts, +147%)
  • Social media detox: Take a break from the Like-ing, and spend some time doing things you love instead. (Social media detox, +314%)

  • Embrace being single: Empowering tips and quotes to make your solo journey a true party of one.  (Embrace being single, +49%)

  • Chicory root: Move the coffee to the backburner and try a steaming anti-inflammatory mug of chicory root instead. (Chicory root benefits, +91%)

  • Art therapy activities: Discover colorfully creative ways to feel more grounded and less stressed. (Art therapy activities, +444%) 

  • Sea moss: Looking for a new addition to vegan meals? Sea moss is the latest ingredient to try in your next smoothie or juice recipe. (Sea moss benefits, +380%)

  • Mood booster playlists: Press play on everybody’s favorite songs for getting you moving and improving your mood. (Mood booster playlist, +85%)

  • Ylang ylang oil: People are saying “Yes, yes!” to ylang ylang aromatherapy for a calming, relaxing effect. (Ylang ylang essential oil benefits, +91%)

  • Feng shui decor: Tap into age-old design principles designed to de-stress and re-energize your living space. (Feng shui decor, +137%)

  • Cucumber juice: Grab a cuke and smile, with all kinds of tasty and healthful recipes to choose from. (Cucumber juice benefits, +99%)

Home hub

 Sure, home is where the heart is. But now it’s also where your office is…and your gym…and maybe even your waterfall. Thanks to new technology and flexible office policies, it’s never been easier to never leave home, which means big growth for industries like home decor, athleisure and delivery services. 

Take a conference call from the couch, join a workout from your living room, then enjoy some backyard-brewed beer. Because these days, there’s truly no place like home.

Home hub section

  • Garden room: Nurture yourself with nature in your very own secret garden. (Garden room, +104%)
  • Indoor microgreens: Grow your own herbs and salad fixings, all year round, all right in your kitchen. (Microgreens growing indoor, +223%)

  • WFH wear: Give the pajamas a rest. Even if you dial into every meeting, you’ll feel like a boss if you dress like one. (Work from home outfit, +82%)

  • Granny pods: Keep your extended family members close...like right-in-the-backyard close. (Granny pods backyard cottage, +159%) 

  • Audio rooms: Listen up: The ultimate surround-sound listening experience is calling your name. (Audio room +803%)  

  • Homebrewing: All you need is the right beer gear and you’re ready to start crafting your own cold ones. (Brewing equipment, +411%) 

  • Indoor water fountains: Soothe yourself with the gentle burblings of your own indoor pond, fountain or waterfall. (Indoor water fountains, +917%)

  • Home theaters: Popcorn? Check. Drinks? Check. Multi-tiered recliner bleacher seating for ten? Check! (Home theater design, +368%)

  • Coffee stations: Clear out some space on your counter for your very own high-end altar to caffeine. (Home coffee stations, +751%)

  • Homemade baby food: Blend up something toothsome and nutritious for that bouncing baby—no teeth required. (Homemade baby foods, +379%)

 

Internationally inspired

The world feels smaller than ever as people trade influences and traditions every which way. Today’s travelers are prioritizing meaningful activities like cooking classes and artisan visits over common tourist spots. Once they return home, they’re trying to recreate those experiences on their plates and on their walls. 

Internationally inspired section

  • Spanish bathrooms: Spanish baños are steaming up—from the distinct archways down to the decorative tile. Extra big in: India, Philippines (Spanish style bathrooms, +309%)

  • Indian living rooms: Liven up your living space with oversized sculptures, shining brass and bright colors. Extra big in: US, UK (Indian living rooms, +2080%)  

  • French antiques: Say “oui” to antique French accents—think patinated mirrors and farm linens. Extra big in: Iran, Egypt (French antiques, +384%)

  • Australian landscaping: Give Australian gardening a go with drought-tolerant grasses and kangaroo paw ferns. Extra big in: South Africa, Canada (Australian garden landscaping, +781%)

  • Japanese tubs: Soak in the still, deep waters of your very own Japanese soaking tub. Extra big in: Australia, New Zealand (Japanese soaking tubs, +563%)  

  • Macedonian meals: Send your stomach to the Balkans with kebapi (sausages) and tavche gravche (baked beans). Extra big in: Australia, Germany (Macedonian food, +509%)

  • Filipino desserts: People are flipping for sweet Filipino fare, with tastes of coconut, banana and purple ube. Extra big in: UAE, Saudi Arabia (Filipino desserts, +76%)

  • Arabic treats: Everybody’s all in for Arabic desserts, from date balls to rose water milk puddings. Extra big in: Algeria, Canada (Arabic sweets, +407%) 

  • West African recipes: Dish up some satisfyingly spicy West African stews, soups and porridges. Extra big in: France, Germany (West African food, +311%)

  • Kerala breakfast ideas: Get going with an Indian breakfast of coconut appam pancakes and a side of chutney or curry. Extra big in: Malaysia, Sri Lanka (Kerala food breakfast, +78%)

Pampered pets

 People treat their pets just like their human family. Or in some cases...even better. Pet pampering is reaching all-time highs. We’re talking farm-to-table dog food, pet playgrounds and even feline fashion. Increasingly, millennials who might be delaying traditional milestones like marriage are turning to fur babies for companionship. It’s not just puppy love: In the UK, more than 50% of pet parents ages 19-38 said they’d rather cut expenses for themselves than cut back for their pets. 

Expect to see more human-like habits come over to the pet world. After all, only the best for our pets!

Pampered pets section

  • Pet resorts: Send your furry offspring off to sit and stay in the lap of luxury. (Pet resort, +260%) 
  • Dog patios: Transform even the smallest patio or balcony into a luxurious dog-friendly oasis. (Dog patio ideas apartment, +131%)

  • Outdoor cat playgrounds: Create custom structures for your cat to claw, climb and silently judge you from. (Cat playground outdoor, +512%)

  • Dog toilets: Pee pits, patio potties and other ways for your pup to get some much-needed relief. (Dog toilet area garden, +214%)

  • Goat playhouses: Give your greatest of all time goat friends some balancing practice with their very own climbing gym. (Goat playground ideas pallet playhouse, +150%)

  • Protective halos for blind dog: Bumper collars and halos are easy to DIY, and let blind dogs walk with confidence. (Blind dog halo DIY, +97%)

  • Pet fashion: Dapper dog, cat and goat styles for everything from Halloween to everyday wear. (Pet fashion, +199%)

  • Cat birthdays: Cat cakes, yarn decor and other feline-themed ways to get your party purring along. (Cat bday party ideas, +156%)

  • Cakes for dogs: Dog-safe pupcake recipes packed with wag-making ingredients, from peanut butter to meatloaf. (Dog safe cake recipe, +167%)

  • Pet memorials: Celebrate your pet’s life with a tattoo, engraved ring or backyard memorial. (Pet memorials, +261%)

Responsible travel

It’s time for a travel tune-up. Like many industries, tourism is reaching an eco-conscious crossroad as people look to lessen their impact when exploring new places. For some travelers, that means monitoring their environmental impact. They’re embracing cleaner transit methods, or even taking staycations instead of long-distance getaways. For others, it’s more about their cultural impact including  avoiding overcrowded hot spots and picking destinations with smaller tourist scenes. Look no further than Sweden, where they’ve coined new words for eco-friendly travel habits: Flyskam (“flying shame”) and tagskryt (“train bragging”). 

People still seek adventure—they just want more responsible ways to make it happen. 

Responsible travel section

  • Train travel: Get your travel plans on track with your choice of eco-conscious, scenic train trips. (Train travel, +107%) 

  • Zero-waste travel essentials: Eco-minded travel products and packing tips for the earth-friendly world traveler. (Zero waste travel essentials, +48%)

  • Staycations: One of the best ways for travelers to help save the planet? Stick close to home. (Weekend staycation, +38%)

  • Eco-friendly cities: Visit cities that are exploring how to do green-living right, and bring some ideas back home. (Eco city concept, +47%)

  • Eco-friendly travel: Discover smart new ways to reduce your carbon footprint as you globetrot.  (Eco friendly travel, +73%)

  • Agritourism: Entrepreneurial farmers are inviting folks to lend a helping hand, pick their own produce and maybe even stay the night. (Agritourism ideas, +57%) 

  • Learning vacations: Everything you need to know as you gear up for a semester (or long vacation) studying abroad. (Abroad education, +32%)

  • Eco-structures: Treehouse retreats, biodomes, ecolodges and other unusual green-minded getaways. (Ecotourism architecture, +31%) 

  • Travel stories: Some of the best parts of travel are the stories you get to share after you unpack. (Travel stories, +125%)

  • Reduced carbon footprint: Wherever you go, there are plenty of planet-loving things you can do to reduce and reuse. (Reduce carbon footprint tips, +86%)

Re-wilding

Hear that? That’s the call of the wild, urging you to get outside. Nature is the perfect antidote to digital fatigue, artificial lighting and sitting culture. Getting outside can lower stress and increase energy whether you’re taking in the scenery, mastering survival skills or learning new outdoor hobbies. For others, even indoor plants feel like a breath of fresh air. So, if you’re a thrillseeker, or more of an “eating outside counts” type, maybe it’s time to put down your screens and reconnect with the great outdoors.

Responsible travel section

  • Lake fishing: Pinterest is full of alluring ideas for how to catch a big one on your next lake vacation. (Lake fishing tips, +274%)

  • Rockhounding: Rock your next road trip with a detour to go digging for geodes and gems.  (Rockhounding, +185%) 

  • Rabbit hutches: Everything you need to know to keep your bunnies calm and cool. (Rabbit hutches, +191%)

  • Nature travel: Go climb a rock, or soak in a hot spring, or hike through the woods—whatever comes naturally. (Nature travel, +253%)

  • Bushcraft camping: Fire starting, tin-can bread making and other wilderness survival skills to toughen up the whole family. (Bushcraft camping, +1069%)

  • Northern lights: Get your once-in-a-lifetime glimpse of nature’s most surreal light show. (Aurora borealis northern lights, +90%)

  • Outdoor bars: Belly up to the bar, right in your own backyard. Sink, stove and meat spit included.  (Outdoor kitchen bars, +2795%)

  • Outdoor play areas: Tell the kids to go play (and dig, splash, slide) outside. (Outdoor play areas, +550%)

  • Outdoor indoors: Floor-to-ceiling glass doors, sun rooms and more ways to let the sunshine in. (Bring outdoors inside, +108%)

  • Hiking fashion: Comfortable layers paired with boots that are made for walking—from forest floors to city streets. (Hiking fashion, +194%)

Space everything

Get ready for liftoff! For 2020, there’s a new kind of space race. Half a century after the first moon walk, space tourism is finally feeling real. As companies prepare for potential 2020 launch dates, people are getting lost in their outer space daydreams. An extra boost comes from the current focus on STEM educational topics (science, technology, engineering and math). Part science, part imagination, it’s the perfect topic for curious kids. Whether you’re more into the scientific or the sci-fi-riffic, you’re sure to find something to love about this year’s take on space.

Space everything section

  • Astrology-themed parties: The stars are aligned to help you throw the perfect astrology-inspired celebration. (Astrology party theme, +247%)
  • Two the moon parties: Use moon puns and space jokes to celebrate your kid’s second year on earth. (Two the moon birthday party, +589%)  

  • Galaxy birthdays: Swirls of metallic purple, blue and black make for an out-of-this-world birthday theme. (Galaxy themed birthday party, +341%)

  • Constellation crafts: Educational and entertaining, these clever crafts help kids learn about the constellations. (Pipe cleaner constellations, +102%)

  • STEM activities: Use space’s coolness factor to get kids excited about STEM skills. (STEM space activities for kids, +135%)

  • Galaxy painting: Stock up on acrylic paints to try your hand at this stellar DIY. (Easy galaxy painting, +157%)

  • NASA logos: Pretend you’re part of the flight crew with a branded hoodie, hat or jumpsuit. (NASA hoodie, +106%)

  • Constellation piercings: Dazzling doodads can turn your ears into glittering constellations. (Piercing ear constellation, +112%)  

  • Space tattoos: Combine geometric shapes with planets for ink that’s out of this world. (Geometric space tattoos, +267%)  

  • Planet makeup: Go intergalactic with purple lip gloss, black lipstick or icy blue eyeshadow. (Planet makeup, +217%)

90s rerun

Forget partying like it’s 1999. These days, we’re living like it’s 1999. We’re seeing 90s references all over, from high-fashion runways to retro devices. For many, it’s a nostalgic rewind to a more lighthearted era. As Millennials get older, they’re reliving fond memories and bonding over shared experiences. Meanwhile, Gen Z is discovering 90s culture for the first time and putting their own twist on the trends, from modernized scrunchies to glitter gloss. So put on your bucket hat, grab a CD player and start living la vida 90s, one more time.

90s rerun section

  • 90s cartoons: Get ready for reboots: Classic 90s toons are filling up show lineups. (90s cartoons, +227%)
  • Hip hop parties: 90s-themed parties are big for 2020, so get your getup ready. (90s outfit party hip hop, +322%)

  • Grunge fashion: This low-key style is riding high. Think combat boots, flannels and oversized outerwear. (90s fashion grunge, +292%)

  • 90s music: We saw the sign—and it’s clear that 90s tunes are back in heavy rotation. (90s music artists, +165%)

  • Lip gloss and liner: Put on your best 90s face with shiny lip gloss, lip liner and maybe even a touch of glitter. (Lip liner and gloss, +144%)

  • Hair clips: Wing or butterfly, basic or bedazzled, hair clips add easy flair to your hair. (Hair clips 90s, +930%)

  • Y2K outfits: Make like it’s the new millennium with army pants, hip chains and logomania. (Y2K outfits, +669%) 

  • Braided hairstyles: Styles like box braids are back in a big way. (90s braids hairstyles, +329%)

  • 90s streetwear: Rock sneakers, baby tees and hoodies from city streets to suburban sidewalks. (Streetwear 90s, +277%)

  • Scrunchies: Scrunchies are getting a makeover with luxe materials (silk, leather) and fresh designs. (Hair scrunchie, +6309%)

How do we pick the trends? First, we compared global search volumes from August 2017-July 2018 to August 2018-July 2019. Then, we identified 100 topics with significant search volumes and consistent, upward growth that we grouped into the ten cultural shifts.

*Parker, K., Graf, N. & Igielnik, R. for the Pew Research Center. Generation Z looks a lot like millennials on key social and political issues, Jan 2019. 

 

Explore our board of all the 2019 trends and get inspired for your own takes. Save ideas to your own board, or create a Group Board to start planning with friends and make 2020 your most inspiring year yet.

Find high resolution screenshots here, and you can also view the Pinterest 100 trends at www.pinterest100.com.

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