Today, we’re announcing the expansion of our skin tone range feature to thirteen additional countries including France, Italy, Spain, Germany, Switzerland, Austria, Netherlands, India, Indonesia, Mexico, Argentina, Brazil and Colombia. Skin tone ranges is a Pinterest-exclusive feature that allows Pinners to refine their beauty-related searches based on a set of skin tone ranges. Applying this filter updates your search results to show content that is similar to the skin tone range you’ve selected.
Pinterest is one of the biggest beauty platforms in the world where millions of Pinners search for fresh beauty ideas each month to get inspired by and take action on. With more than 80 million Pinners searching for beauty ideas over the past month*, we want to continue making it easy for Pinners to discover beauty inspiration that is relevant and personalized for their selected skin tone, style and taste.
Over the past year, we've seen a 5x increase in Pinners using the skin tone range feature to discover beauty ideas on Pinterest.** With this latest expansion, we’re enabling more Pinners around the world to customize their searches to make it easier for them to find the most relevant beauty looks and products. It’s hard to feel inspired when you don’t see yourself reflected in the results of your searches. We’ve listened to our Pinners and know that creating a place that’s inclusive—and inspiring—takes deliberate action. We want to inspire and support everyone to discover ideas that feel personally inspiring and compel them to take action.
“Our mission at Pinterest is to inspire everyone to create a life they love. With that in mind, building a globally inclusive platform where you can see yourself represented is a top priority for us. We want all of our Pinners around the world to discover ideas that feel personalised, relevant and reflective of who they are. Expanding skin tone ranges to additional countries around the world will help to surface ideas that speak to everyone and drive positive change.”