Pinterest gift guide: The products topping wishlists this holiday season by generations
November 9, 2021
Pinners have always come to Pinterest early to shop and after 2020’s small holiday celebrations and canceled trips, holiday related searches were already 43x greater in August compared to last year1. People are more eager than ever to celebrate the holidays and are flocking to Pinterest for personalized gift ideas, curated collections from creators through Idea Pins and the latest products from retailer catalogs.
With more ways to shop through Creators, virtually try on makeup, filter searches by skin tone range and hair pattern, Pinterest makes shopping more personal and relevant than ever before. With supply chain holdups impacting the world, Pinners are shopping early and also searching for ways to support small businesses, both to patronize local shops and also ensure gifts will arrive on time.
8 in 10 Pinners say Pinterest is a great place for gift ideas2, and we have the scoop on the top trending searches to help inform thoughtful and unique gifts. Based on emerging and generational trends, we’re sharing holiday gift inspiration for everyone on your list.
For Fashion Lovers
Gen Z is all about aesthetics - Trending aesthetics among Gen Z for the holiday is fairy grunge (362x), which includes whimsical elements such as beaded necklaces and gothic styles3.
Millennials are looking for coziness and comfort with a stylish twist - cozy sweater vest dresses (14x) are trending as well as comfortable silky roomwear (comfy pjs aesthetic 11x)4.
Gen X are particularly looking to splurge on luxury items, such as luxury handbags (4x) and Men’s luxury watches (3x) as the world reopens5.
Trending styles among Baby Boomers are classy with a bold twist with faux leather skirts (5x) and antique gold jewelry (12x)6.
For Beauty Enthusiasts
Gen Z are exploring retro looks inspired by Retro 70’s makeup (39x) with bright blush and even brighter eyeshadow, and lots of mascara on the top and bottom of eyelashes7.
Increasingly trending Millennial looks are soft glam makeup (41x) with soft color palette eyeshadows and color eyeliners (14x)8.
Gen X are taking good care of their skin (skin treatments 6x) for a natural beauty look with skincare products and beauty items (Gua sha 3x)8.
From eyebrow makeup tutorial (5x) to men’s beard styles (3x), grooming and enhancing their natural looks are trending among Baby Boomers9.
Don’t miss out:
More than 120 million Pinners come to Pinterest monthly to search for beauty ideas and this season, Pinterest Creators including [celebrity artists, Priscilla Ono and Kahh Spence are releasing a series of beauty Idea Pins to educate, teach and inspire Pinners to create holiday looks.
For Stylish and Comfortable Homes
Earthy is the aesthetic for Gen Z (earthy aesthetic rooms: 63x) with natural elements including plants, gemstones, and tapestries12.
With more people investing in comfortable home space, cozy farmhouse ideas (200x) with candles, wooden photo frames and baskets are trending among the Millennials13.
Eclectic colors splashed in minimalist decor are trending among Gen X (eclectic minimalist decor 5x) with eclectic texture of colors of gallery wall and bright cushions, but in a minimalistic room without too many things14.
Among Baby Boomers, eclectic but vintage styles are trending (Vintage eclectic home 59x) with various different styles and eras to create a contemporary space15.
Hack the Holidays Giveaway
What your Pinterest board believes, your holiday achieves. As a place for discovery and the best destination for shopping, Pinterest is a gifting cheat code because people save exactly what they want to receive. To make holiday shopping easier than ever this year, @PinterestBusiness is helping people Hack the Holidays by making Pinterest boards a little easier to find.
From November 9-16, people can share their Pinterest holiday wish lists boards for a chance to win a holiday box curated with gifts from Pinterest Shop merchants. To win, people must follow with @PinterestBusiness on Twitter or LinkedIn and drop their holiday wish list Pinterest board in the Tweet replies. Regardless of winners, everyone has the chance for someone to stumble upon the boards and get them exactly what they’re pinning.
