Pinterest, the visual discovery engine, today announced that retail executive Andréa Mallard has joined the company as Chief Marketing Officer. She joins Pinterest from Gap Inc.'s Athleta, and oversees the global marketing and creative teams. Mallard is responsible for telling the Pinterest story to Pinners and Partners all over the world, as a growing audience comes to Pinterest to find inspiration for things to buy, recipes to make or projects to try.
“I am very excited that Andréa has joined our team,” said Francoise Brougher, Pinterest’s Chief Operating Officer. “Her wealth of experience in building great brands will be an asset to our company as we continue to expand globally. She is exactly the right leader to help us illustrate why hundreds of millions of people rely on Pinterest to get inspiration and do what they love.”
Mallard brings 20+ years of experience working with international, retail and customer service-focused companies. Prior to her position as CMO at Athleta, she spent 4 years as CMO of Omada Health, a digital health company and 8 years with IDEO, where she led the global brand strategy practice as a Design Director in the US and Europe.
“It was clear from my first conversation that this is a purpose-led company with the heart, mind, and values needed to become an iconic, global brand," said Mallard. "Pinterest inspires people everywhere to create a life they love. I believe it can be one of the truly positive corners of the internet and I’m excited about the great possibilities to come.”
Mallard will report to Brougher, who recently joined Pinterest as COO in March. Mallard started on October 29 and will be based at Pinterest’s headquarters in San Francisco.
Andréa Mallard was most recently Chief Marketing Officer at Gap Inc.'s apparel brand Athleta. Previously she spent 4 years as CMO of Omada Health, a digital health company and 8 years with IDEO, where she lead the global brand strategy practice as a Design Director in the US and Europe. She's also on the board of Unu Motors, an electric scooter company in Europe. A published author and in-demand speaker at TEDx and conferences around the globe, she speaks and writes enthusiastically about brand strategy, entrepreneurialism, product innovation, and design thinking. Her work has been published in Fast Company, the Wall Street Journal, Forbes, and more. Andréa has lived and worked in multiple cities, including Paris, London, Toronto, San Francisco, New York, Boston, and Munich. She holds European, American, and Canadian citizenship. She earned a master’s degree from the London School of Economics. Andréa is the recipient of the 2018 CMO Award for Creativity & Storytelling. She lives in Mill Valley with her three children.