If you see it, you can shop it. We’re introducing more ways to try on and shop trends from your camera and within the products in Pins. Today we’re launching our latest augmented reality feature — AR Try on for eyeshadow, with products from Lancome, YSL, Urban Decay, and NYX Cosmetics. In addition to eyeshadow Try on, we’re also expanding our product tagging beta, with access opening up to some advertisers today, and to creators to create shoppable Story Pins and tag products, in the coming months.
Millions of people come to Pinterest every month to search for beauty ideas and inspiration. This is our latest step in bringing together the worlds of visual search and shopping as people come to Pinterest to shop early in their decision-making process, ready to discover new brands and products.
With eyeshadow Try on, powered by Lens, Pinners can use AR technology to try on and shop beauty products right the iOS or Android app. Simply click the Lens camera in search and browse eyeshadows, try on in-stock shades, and purchase through the retailer. Pinners can also filter product results by color and price range and brand, save to a board for later, or view a “more like this” section and see additional Pins with similar shades and filter recommendations by their own skin tone range. The experience will also go live when searching for eyeshadow-related queries in text search.
With existing lipstick Try on, toggle between lip and eyeshadow looks by clicking the eye or lip icon at the top. The virtual eyeshadow experience can be found across more than 4,000 shoppable shades.
Try on makes it easy to try and buy from the convenience of home. In fact, Pinners are 5x more likely to show purchase intent on Try on-enabled Pins than standard Pins.
Expanding product tagging
Thanks to updates to computer vision, object detection and catalog uploads, it’s becoming easier to shop from a scene on Pinterest. We’ve found Pinners are 70% more likely to show shopping intent on products tagged in scene images than on standalone Product Pins.
In October we announced updates to make product tagging more seamless with a new design and functionality for retailers to tag their own scene images with specific products, and now we’re starting to open the feature in beta to a growing number of advertisers. In the coming months we’ll launch product tagging to creators to tag in-stock products in their own Story Pins.
The future of shopping will rely on online shopping experiences that are similar to that of in-store and complement that joy we find in browsing, seeing curated collections, and trying on products until we find what’s best for us. Brands interested in the latest with Pinterest and shopping can visit the Business site, and more information on Try on can be found here.
High resolution images here.