Today we’re introducing Try On for Home Decor, a new way for Pinners to shop for the home decor inspiration they find on Pinterest using augmented reality. This latest AR technology from Pinterest enables Pinners to virtually place items from US retailers like Crate & Barrel, CB2, Walmart, West Elm, and Wayfair in their home using the Pinterest Lens camera, and try before they buy.
Millions of Pinners come to Pinterest every month to search and shop home decor inspiration.1 Try On for Home Decor brings the offline shopping experience online to help Pinners visualize new products in their space and move seamlessly from inspiration to realization right from their phone.
As people come to the platform to shop early in their decision-making process, Try On helps them evaluate and find what’s right for them. Try On for Home Decor is powered by Lens and follows the launches of Try On for lipstick and eyeshadow. The virtual home decor experience is launching live across more than 80,000 shoppable Pins while the beauty experience is currently available across 14,000 shoppable Pins. Pinners are 5x more likely to purchase from Try On-enabled Pins than standard Pins.2
Customers look to Crate & Barrel and CB2 to find unique pieces, built to last a lifetime. We understand that the path to purchase is not always linear, especially when it comes to furniture. Pinterest’s Try On For Home Décor tool, is one of many examples of how our brands are exploring innovative solutions to make this journey as intuitive as possible by bridging the gap between virtual commerce and reality.
In the past year, the number of Pinners engaging with shopping surfaces on Pinterest has continued to increase. Pinners continue to use visual search to shop on Pinterest, with Lens camera searches specifically increasing year-over-year by 126%.4 Try on for Beauty usage by Gen Z and Millenials has increased by 28%5 and 33%6 respectively.
Since the pandemic began, we're seeing more digitally savvy shoppers than ever before, as millions of people now expect virtual and mobile options to try before they buy, see personalized recommendations, and gather information as part of their decision making process. These behaviors are happening across Pinterest every day, which is why we’re continuing to advance technologies like AR Try On and make Pinterest a full funnel shopping destination that takes people from inspiration to purchase anywhere in the app.
According to Collison’s Foresights Factory, mobile is already the preferred channel for 34% of global consumers. Since the pandemic, 40% of global consumers have shopped more on mobile since the start of the pandemic and 46% of shoppers say they would never go shopping without using their mobile, rising to 50% of Gen Z and millennials.
Try On For Home Decor is currently rolling out in the U.S. on iOS and Android apps and will be available globally in the future.
How to use AR Try On for Home Decor:
- When browsing home decor products in the iOS or Android app, three dots will appear in the top right corner of “Try On enabled” Pins.
- Click the Pin and “Try in your space” to see the virtual product through your camera lens. .
- Adjust and place home decor products in your space to envision how they would look, browse product information within the Pin for more details like price.
- To shop, click the Pin to be directed to the checkout page on the retailer’s site.
1 Pinterest Ad Manager, US, October 2021
2 Pinterest internal data, April 2020
3 Reach, US, The Home Decor Path to Purchase - August 2021
4 Pinterest internal data; global; 2020 Q4 vs 2021 Q4
5 Pinterest internal data; global; amongst Gen Z audience (18-24)
6 Pinterest internal data; global; amongst Millennial audience (25-44)