Face masks are becoming more than a functional utility -- they’re an essential style statement. And, as the global pandemic continues to evolve, face masks will remain an important wardrobe staple. According to a recent Pew research study, 65% of U.S. adults say that they already have personally worn a mask in stores or other businesses all or most of the time in the past month.
People are coming to Pinterest for inspiration and to find new ways to discover their personal style and identity. To further inspire Pinners to make face masks part of their every day, Pinterest is announcing its “Make a Statement Mask” challenge by enlisting the help of creators to make unique masks that will show off individuality and style.
In the first couple of months of the pandemic, we saw explosive growth in searches for DIY mask basics, such as ‘easy mask DIY’ (21x) and ‘DIY face mask sewing pattern with filter’ (23x). And now, Pinners are getting creative and bold with their mask styles in order to incorporate them into their daily wardrobe and make fashion statements, with 36x more boards created for fashion face masks. A few other recent mask trends we’re seeing include:
- Sequin mask 8.5x
- Mask embroidery design 8.5x
- Blinged out face mask +57%
- Gothic mask 2x
- Tie-dye mask 7.5x
Creators like Gigi Buriss wanted to show Pinners how to make a millenary veiled mask, Safiya Jihan shows how to make a colorful & metallic mask that celebrates cultures from around the World, Archel Bernard created a mask for allies and activists that allow you to take a stand in what you believe, while Kerin Rose Gold’s mask was inspired by Salvador Dali's Ruby And Pearl Mouth Brooch.