Today, Pinterest is launching ads for all businesses in three additional markets in Latin America: Argentina, Colombia and Chile. These new markets are added to Brazil and Mexico, where ads have been available since last year. Businesses of all sizes now have access to multiple types of ad formats and targeting options in Argentina, Colombia and Chile, to reach new audiences with meaningful, useful content as they discover ideas and plan new projects. These three markets follow the launch in Japan, earlier this year, and are part of the global expansion of Pinterest’s ad program.
On Pinterest, brands are additive to the Pinner experience. People come to Pinterest to discover products and services, for their wardrobe, for their new home, for their next holiday and advertisers want to be discovered. There is incredible harmony between them both. With Pinterest, you can inspire the decisions of consumers because commercial content enhances the Pinterest user’s experience. People come to Pinterest looking for products and services to plan their futures and build their lives.
Because 97% of the top searches on Pinterest are unbranded and consist of 2-3 word queries, the majority of consumers are not typing a brand name into their searches, which is why Pinterest is such an effective place to reach people while they’re still considering their next purchase and haven’t decided on a brand. Pinterest is one of the rare platforms where it is truly possible for brands to engage with new customers who are intentional, open and making buying decisions.
“Pinterest stands out as a positive environment where consumers come to find inspiration for what to do or buy next. We give businesses of all sizes an opportunity to connect with consumers early in their decision-making journey and we’re proud to expand our global advertising program to three new countries in our region, Argentina, Colombia and Chile. Our advertisers play an incredible role in enabling Pinterest users to turn inspiration into action so they can create a life they love, and we’re excited to enable even more Latin American businesses to now connect with our engaged audience through ads.” - André Loureiro, Managing Director for Latin America at Pinterest.
We recently opened ads to a small group of businesses as early partners in Argentina, Colombia and Chile. Brands such as Tiendas Paris (part of Cencosud group) and agencies such as Publicis Groupe have already created campaigns on Pinterest.
"In Paris we are always looking for ways to innovate when showing our fashion campaigns. When we found out that the Pinterest ad platform was going to arrive in Chile, we immediately wanted to do a campaign in the country about "Color". We bet on Pinterest because we know that it is a platform where people are inspired when devising outfits and what better than being there with our campaigns". Belén Guini, Fashion Marketing Assistant Manager at Paris.
“The team at Pinterest has been extremely helpful from the start until after the campaign was done. They offered mid-campaign optimizations which helped us overdeliver KPIs, leaving us and the client very pleased with our campaign results. It has been a real pleasure working with Pinterest and we will definitely consider them for future campaigns”, Lydie Locutura, Client Service Director at Publicis Groupe.
With the launch of ads in Argentina, Colombia and Chile, Pinterest is continuing the global momentum for its advertising program.
For more details about advertising on Pinterest and our launch in Latin America, check out the Pinterest business site for more information：https://business.pinterest.com/es/.