Pinterest launches shopping spotlights with influencers and publishers

Last month, we introduced new and updated features to make shopping on Pinterest even easier and more inspiring. From allowing you to shop in-stock products inspired by your own Pins to a new Shop tab that’s just like a personal shopping list, more than ever shopping on Pinterest is like flipping through the pages of your favorite catalog that feels handpicked for you. In these times when browsing the aisles of a favorite store just isn’t possible, we want to bring that experience to you.

Today, we’re excited to introduce an entirely new feature called shopping spotlights that bring the expert recommendations of influential fashion and home tastemakers as well as publishers directly to you. In addition to editors’ picks, you will be able to easily shop curated ideas based on current Pinterest trends. Recent trends like tie dye, terracotta home accents, and intergalactic makeup are now fully shoppable on Pinterest thru shopping spotlights. With the feel of a personal stylist and the look of an editorial magazine, shopping the latest trends as well as product picks of your favorite influencers and magazines has never been easier.

Pinterest will be marking the launch with guest editors including former Teen Vogue EIC, journalist and author Elaine Welteroth, fashion blogger Blair Eadie and interior designer Sarah Sherman Samuel who will all be sharing their favorite trends and products.  They will be joined by top fashion and lifestyle publishing partners Refinery29, Domino, Who What Wear, InStyle, Nylon, and Harper’s Bazaar. 

The shopping spotlights will appear on the search tab with articles featuring product Pins that link directly to in-stock retailer product pages where Pinners can make their purchase. Spotlights are starting to roll out today, available now on Android and Web and on iOS in the coming days. Get ready to be inspired - while also discovering and supporting retailers of all sizes!