Today Pinterest introduces its latest edition of Pinterest Academy, a compelling interactive e-learning platform covering everything advertisers need to know to engage and inspire their target audiences on the platform.
Pinterest offers unique and valuable differentiation for advertisers - where people come with intent and are looking to shop. People come to Pinterest early in their decision-making journey with the intent to discover ideas to both purchase and do, so ads are expected and welcomed on Pinterest.
Pinterest is also a place where brands can see a glimpse into the future and find insights around emerging trends before they take off– providing a valuable peek into what their consumers are looking to buy. More than 400 million people around the world use the platform each month to discover new ideas and bring them to life.1 They’re coming during key life stages and moments, which provides brands, advertisers and agencies with the unique opportunity to connect with them when it matters most.
“We created Pinterest Academy to help brands, agencies and marketers alike harness the unique intent and buying power of people on Pinterest and understand how to unlock the full potential of their campaigns on the platform. Only on Pinterest do people come with the clear intention of discovering the things that add value to their real lives, so they welcome content from brands that help them do just that. In today's uncertain times, it's more important than ever to connect with your audience where it matters, and Pinterest Academy will teach marketers how to do that effectively."
Pinterest Academy ‘students’ will find instructions and tips for every step of the campaign process. The program is engaging, interactive and easily digestible to share knowledge of how to reach the Pinterest audience who are full of intent. Pinterest Academy first launched in 2019. The newest edition provides fresh strategies and enhanced content, with twice as many courses as before. Today, over 14 courses are available, made up of more than 30 easy to comprehend lessons designed to take approximately 15 minutes to complete.
Pinterest Academy courses are now available globally in English. More languages will launch later this year in British English, French, German, Italian, Japanese, Portuguese and Spanish.
1 Source: Pinterest, Global analysis, Q3 2022
2 Source: Black Swan Data and Pinterest, trend analysis, UK and US, Jun 2021
3 Source: Pinterest internal data, English Searches, April 2020