Today Pinterest has been named to Fast Company’s second annual Brands That Matter list, which honors 145 brands that communicate and demonstrate brand purpose. Pinterest is recognized for having achieved relevance through cultural impact and social engagement, while authentically communicating its missions and ideals.
“We at Pinterest are honored to be included on this year’s Brands That Matter list,” said Dr. LeMia Jenkins Thompson, Chief Communications Officer at Pinterest. “This recognition supports the work we do to deliberately engineer a more positive corner of the Internet and inspire our more than 400+ million users around the world. We are proud that our policies and product innovations have allowed Pinterest to become a platform where users can explore ideas, see themselves represented and let their creativity shine.”
Pinterest joins the coveted list alongside large multinational conglomerates, small-but-mighty companies, and nonprofits that have all found an ability to forge an emotional connection with customers – whether leading on the environment or pop culture, engaging B2B customers, or responding meaningfully to current events. Fast Company editors judged each brand on relevancy, cultural impact, ingenuity, and business impact.
“This year, we’ve expanded the Brands That Matter program to evaluate honorees in the context of how they matter within the category in which they compete for people’s attention or loyalty. The result is a wide-ranging list of honorees that are making their mark on culture, and through social impact,” said Brendan Vaughan, Fast Company’s editor-in-chief.
As a digital platform, Pinterest has been hyper-focused on emotional wellbeing and advancing its mission to inspire everyone to create a life they love, while turning their ideas into meaningful action along the way. Pinterest continues to take a stand against toxicity and bias by supporting mental health initiatives, building inclusive product features such as hair pattern search for inclusive beauty results or the skin tone range feature, and implementing impactful policies such as its weight loss ad ban, all with the goal to build a more positive experience for users.
Pinterest’s dedication to emotional wellbeing and positivity also extends to employees and work with creators. The company continues to progress on its Inclusion & Diversity goals and collaborates consistently with a diverse network of Pinterest Creators who develop positive and inspiring content for the platform. Last year, the platform revealed its Creator Code, a mandatory set of guidelines intended to educate and build community around making inclusive and compassionate content.
Click here to see the full 2022 Brands That Matter list. The list will also be published in the November Fast Company issue available online now and on newsstands beginning November 1, 2022.