Today we're announcing the opening of our first Canadian office in downtown Toronto. The office will serve local advertisers and establish our presence in Canada where national media ad spending is expected to reach $11.52 billion this year.
The office will open on October 1 and will be run by newly hired Country Manager, Erin Elofson. Erin most recently led sales teams at Facebook Canada and previously spent 11 years at Microsoft Canada acting as the global lead for the company’s partnership with BMO Financial Group.
“I’m thrilled to have the opportunity to lead Pinterest Canada,” said Erin Elofson, Country Manager, Pinterest. “Pinterest is already deeply embedded in our culture and Canadians love Pinterest because they want to discover and try new things. They are relentlessly seeking inspiration to enhance their own lives. Canadian businesses have the opportunity to offer the right products and services to Pinners to help them realize those aspirations and I'm looking forward to working with these businesses.”
More than 250 million people use Pinterest each month to discover and do what they love, and, according to comScore that includes 12 million people in Canada. Additionally, people save 4.5 million ideas on Pinterest in Canada each day.
“We have a strong, passionate user base in Canada and there is a great opportunity for businesses to connect with these people that are actively considering what to do or buy next,” said Jon Kaplan, Global Head of Partnerships at Pinterest. “With the addition of a proven industry expert in Erin who will lead our growing new office, we are committed to the Canadian market and the many businesses we look forward to working with.”
More than 1.5 million businesses worldwide use Pinterest to connect with people who come to the platform with a purpose, making them open to ideas. As a result, businesses can turn them into customers and drive growth for their company.
There are thousands of active advertisers in Canada, and this number has increased 50% since the beginning of the year. Advertisers include Nestlé Canada, Nature’s Path and startups like Inkbox, a semi-permanent tattoo company.
International growth is a priority for us with more than 80% of signups coming from outside the U.S. We continue to focus on a local, personalized experience which includes the ads program. By the end of year, Canadian advertisers will also be able to target French speaking Canadians.