Pinterest partners with National Eating Disorders Association to support body positivity
At Pinterest, our priority is to create a positive and inspiring place for Pinners. And feeling inspired and planning your future can be difficult if you are struggling with personal challenges. Pinterest is proud to partner with the National Eating Disorders Association (NEDA), the largest nonprofit organization dedicated to supporting individuals and families affected by eating disorders, to help raise awareness and build communities of support and recovery for those in need.
NEDAwareness Week (#NEDAwareness)
Eating disorders are serious but treatable mental and physical illnesses that can affect people of all genders, ages, races, religions, ethnicities, sexual orientations, body shapes, and weights. Pinterest is supporting National Eating Disorders Awareness Week (February 22-28), to help shed light on eating disorders by educating the public, spreading a message of hope, and making important resources readily available for those in need.
With this year’s theme, NEDA is inviting “Every Body to Have a Seat at the Table” by welcoming conversations on awareness, challenging systemic biases and sharing stories from all backgrounds and experiences, which is particularly important in a field where marginalized communities continue to be underrepresented.
Pinterest will be donating ad credits to encourage people to tune into NEDAwareness Week events and the different roundtables taking place. Story Pins will also be used to generate awareness on the platform, along with a feature educating Pinners about eating disorders communication and recovery on the Today Tab.
“Having Pinterest’s support during NEDAwareness Week is crucial to help shed light on this important issue,” said Jennifer Solar, Director of Communications at NEDA. “Pinterest is where so many people go to learn new things and feel inspired. By partnering with Pinterest, we are able to extend our reach and provide tools to those who need them, whether they or a loved one are battling an eating disorder.”
People are increasingly looking for mental health resources. In 2020, Gen Z Pinners turned to Pinterest for inspiration on ways to stay positive and healthy with searches for “mental health check in” up five-fold and “mindful eating” up 44 percent.¹
Our role is to help people find the resources they need from a professional, and we’re making it easier to reach those experts when they need it. Whenever Pinners search for keywords on the platform related to eating disorders, we direct them to the NEDA website to find additional resources. Additionally, our ad policies have long prohibited body shaming and dangerous weight loss products and claims. Our policies are created to protect Pinners and support Pinterest's mission of inspiration.
A positive and more inspired Internet is a better place to be for the world – and that means continuing to work hard and maintain Pinterest as a place for positivity.
¹Trends are calculated by comparing normalized searches in July 2020 to July 2019 amongst Gen Z, ages 18-24; global