Today, we are announcing the expansion of our shopping features to Australia, Canada, France and Germany, offering Pinterest users the opportunity to shop right from Pins, on boards, from search, and from the inspiration they find in the real world using Lens camera search. Pinners will also be able to get inspiration from Shopping spotlights, which showcase expert recommendations and trends from influential fashion and home tastemakers as well as publishers.
People are already saving ideas and products they love on Pinterest, and we know that they’re over 7x more likely to purchase products they’ve saved (Pinterest Internal Data, May 2021). This is why we are launching Shopping List, a way for Pinners to have their product Pins automatically saved in one place, making it easier for them to come back and shop the items they’ve been eyeing when they’re ready to buy, just like they would in their favorite local shops. Pinners will also be notified when they can get a good deal on products they’ve saved with price drop notifications. Available first in the US and UK, Shopping List will be coming to Australia, Canada, France and Germany later this year.
Pinterest is also expanding its newest suite of merchant tools to help retailers of all sizes, with the launch of the Verified Merchant Program in the UK, Australia, Canada, France and Germany, as well as of shop tab on profile, and product tagging in Australia, Canada, France and Germany.
In the US, UK and Canada, we will reveal “The Goods by Pinterest”, a two week Shopping Spotlight that will give Pinners access to limited edition products exclusively sold through Pinterest from emerging brands such as Outdoor Voices (US), Olive & June (US), Lucy and Yak (UK), Charlotte Tilbury (UK) or Park and Fifth (CA).
Shopping on Pinterest is bigger and better than ever for advertisers, too. New research shows that giving people the time to consider and enjoy shopping like they can on Pinterest—vs. rushing them to purchase—results in significantly higher spend. People who visit Pinterest weekly outspent non-Pinners by 2x every month and have an 85% larger basket size. (Source: Dynata for Pinterest, US, 2021 Shopping for fashion and beauty among people who use Pinterest compared to people who don’t use Pinterest but use other platforms, April 2021)
When advertisers add shopping ads to the mix, they drive 3x the conversion and sales lift, and twice the positive incremental return on ad spend (ROAS) (Source: Pinterest conversion lift meta analysis, global, 2020). Learn about our latest advertiser solutions, from collections ads that help people consider to conversion insights that help you understand what made them purchase.
“People have always come to Pinterest to shop - they use Pinterest to discover new ideas and actively consider what to do or buy to bring those ideas to life. We want to help users to find products just right for them and feel confident that they've made a solid choice from reputable merchants with a seamless shopping experience. We’re excited that Pinterest users in more countries will now be able to go from inspiration to purchase anywhere on Pinterest, bringing us one step closer to our goal of making every Pin easy to shop.” Dan Lurie, Global Head of Shopping Products at Pinterest.