Prom is back in a big way and Pinterest is the destination for Prom inspiration, with millions of Prom-related ideas being saved every planning season. This year, Pinterest is partnering with actress, and founder of Pley Beauty, Peyton List to bring you the latest trends in prom fashion and beauty and ensure all of our Pinners are ready for the big day.
Inspired by The Great Gatsby (searches for Great Gatsby prom dresses are up 7x) and Pinterest Predicts trend ‘Pearlcore’ Peyton List teamed up with MUA Melissa Hernandez and hair stylist Clayton Hawkins for a ‘modern 1920s makeup’ and ‘pearly, punk-inspired prom updo’ look for this year's Prom season.
Beginning April 4th, Pinterest will be hosting Prom Week, an immersive and engaging in-product experience filled with all of the latest prom fashion and beauty trends. In addition to Peyton, Pinterest tapped publishers like Teen Vogue as well as some of the biggest names in beauty and fashion to create ideas that will inspire your best Prom looks.
This year is all about styles inspired by pop culture including the TV series Euphoria and the movie The Great Gatsby. Another big theme is fantasies expressed in edgy, dreamy elements such as feather, floral and butterfly appliques. Pinners are also in search of comfier shoes and styles that are more coupled with their personalities.
Comfy & androgynous fashion
- non binary prom outfits 13X
- prom dresses with sneakers 5X
- prom shoes flat 5X
Dreamy vibe inspired by pop culture
- euphoria themed party outfits 19X
- great gatsby prom dresses 7X
- enchanted forest prom dresses 18X
- feather prom dress 10X
- butterfly prom dress 4X
- light blue prom dress tight 7X
- prom dresses lilac 6X
- black corset prom dress 5X
- neon prom dresses 4X
- euphoria hairstyles 18X
- prom hair half up half down 7X
- prom hair updo ponytail 6X
- braided prom hair 5X
- euphoria party makeup 46X
- euphoria eyeliner 18X
- green euphoria makeup 8X
- blue euphoria makeup 8X
- euphoria glitter makeup 7X
- euphoria nails 106X
- blue prom nails 8X
- black prom nails 5X
Methodology: Pinterest internal search data; Global; January 15th, 2022 to February 14th, 2022 vs January 15th, 2021 to February 14th, 2021