Prom is Back and Pinterest Teamed Up with Actress Peyton List to Celebrate
Prom is back in a big way and Pinterest is the destination for Prom inspiration, with millions of Prom-related ideas being saved every planning season. This year, Pinterest is partnering with actress, and founder of Pley Beauty, Peyton List to bring you the latest trends in prom fashion and beauty and ensure all of our Pinners are ready for the big day.
Inspired by The Great Gatsby (searches for Great Gatsby prom dresses are up 7x) and Pinterest Predicts trend ‘Pearlcore’ Peyton List teamed up with MUA Melissa Hernandez and hair stylist Clayton Hawkins for a ‘modern 1920s makeup’ and ‘pearly, punk-inspired prom updo’ look for this year's Prom season.
Beginning April 4th, Pinterest will be hosting Prom Week, an immersive and engaging in-product experience filled with all of the latest prom fashion and beauty trends. In addition to Peyton, Pinterest tapped publishers like Teen Vogue as well as some of the biggest names in beauty and fashion to create ideas that will inspire your best Prom looks.
Natalie Minerva has been a leader in the nail industry for the last 11 years. Born and raised in California, she moved from Orange County to Los Angeles in 2008. Her Los Angeles beginnings were working in nightlife at “A Club Called Rhonda”, a highly revered party that drew in floods of industry people. While working at Rhonda, Natalie started her personal nail journey and posting on Instagram, which led to many stylists, makeup artists, and hair artists inquiring about her work on their celebrity clients. Natalie’s celebrity clients now include Demi Lovato, Halsey, Ariana Grande, Laura Harrier and many more. Now, not only has she worked with Vogue, Elle and Cosmopolitan, but she was the nail artist on HBO’s Euphoria season 2.
Melissa Hernandez is a Los Angeles-based makeup artist. Hernandez specializes in creating timeless looks by accentuating each individual’s unique features and beauty. Her clients include talent such as Sydney Sweeney, Lana Condor, Peyton List, Dove Cameron, Ashley Park and more.
Los Angeles native Clayton Hawkins is an innately talented hairstylist who has been perfecting his craft since he was a teenager. With a versatile skill set and distinct visual perspective, he takes a collaborative approach to helping clients realize their creative vision. Clayton's work is characterized by its inventiveness and trend-making relevance, and his priority as an artist is to make women feel beautiful from the inside out. Clayton is based in Los Angeles and his clients include Olivia Rodrigo, Elizabeth Olsen, Dakota Johnson, Emma Roberts and Elizabeth Banks.
Born and raised in the Midwest, Andrew Gelwicksis a New York City and Los Angeles-based celebrity fashion stylist. Andrew began his career in the fashion department at GQ magazine, and later worked in celebrity booking at Teen Vogue. Since then, Andrew has become highly respected for his ability to create the perfect red carpet moment, as well as effective street-style and press looks. His clientele involves a mix of young Hollywood elite and seasoned stars including Catherine O'Hara, Delilah Belle Hamlin, Dixie D’Amelio, Jo Ellen Pellman, Tommy Dorfman, Dominique Jackson, Lisa Rinna, and Ryan Jamaal Swain, among many others.
Tiffany Briseno is an international celebrity stylist, working with clients in Los Angeles, New York, and Toronto. With inspiration rooted in architecture and fashion history, she has a genuine approach to image making that has gained her the reputation of being more than just a stylist.
Tiffany’s celebrity clientele includes Angus Cloud, Shawn Mendes, Jack Grazer, Rob Raco, Cathrine O’Hara, Dominic Sherwood, and Andy Allo.
This year is all about styles inspired by pop culture including the TV series Euphoria and the movie The Great Gatsby. Another big theme is fantasies expressed in edgy, dreamy elements such as feather, floral and butterfly appliques. Pinners are also in search of comfier shoes and styles that are more coupled with their personalities.
Comfy & androgynous fashion
- non binary prom outfits 13X
- prom dresses with sneakers 5X
- prom shoes flat 5X
Dreamy vibe inspired by pop culture
- euphoria themed party outfits 19X
- great gatsby prom dresses 7X
- enchanted forest prom dresses 18X
- feather prom dress 10X
- butterfly prom dress 4X
- light blue prom dress tight 7X
- prom dresses lilac 6X
- black corset prom dress 5X
- neon prom dresses 4X
- euphoria hairstyles 18X
- prom hair half up half down 7X
- prom hair updo ponytail 6X
- braided prom hair 5X
- euphoria party makeup 46X
- euphoria eyeliner 18X
- green euphoria makeup 8X
- blue euphoria makeup 8X
- euphoria glitter makeup 7X
- euphoria nails 106X
- blue prom nails 8X
- black prom nails 5X
Methodology: Pinterest internal search data; Global; January 15th, 2022 to February 14th, 2022 vs January 15th, 2021 to February 14th, 2021