Both Gen Z and Millennials are shopping on Pinterest to regain freedom this summer and discovering new products to create fresh looks.
At the start of this year, there was a 20x1 increase in searches in the Shop tab —a feed of shoppable, in-stock Product Pins — and people who visit Pinterest weekly outspent non-pinners by 2x every month, with an 85% larger basket size2.
Shop tab searches show the differences between the two generations — and it’s not all about skinny jeans and side parts. Gen Z prefers pastel makeup while Millennials go bold, Gen Z is rebellious with leather for summer outfits while Millennials prefer floral skirts and flowy blouses, and Gen Z wants skater room decor while Millennials are creating crystal rooms.
Check out more shopping trends below, and see the full list of Gen Z vs Millennial trends in infographics here.
1Q1 2020 to Q1 2021; US.
2Dynata for Pinterest, US, 2021 Shopping for fashion and beauty among people who use Pinterest compared to people who don’t use Pinterest but use other platforms, April 2021
3Trends are calculated by comparing normalized searches within the Shop Tab in May ‘21 to April ‘21 within each generation; Gen Z is ages 18-24, Millennials is ages 25-44; global.