When you’re shopping, there’s no better feeling than finding something that fits you perfectly - something that suits your style, your body and your budget. Because people come to Pinterest to shop and get style inspiration, we’ve been making updates to not only make Pinterest more shoppable, but to bring you more of that picked-just-for-you feeling.
Today we’re rolling out new ways to dive into your favorite brands from personalized ideas at the top of home feed and browsable catalogs alongside Pins.
In addition to personalized shopping hubs at the top of your home feed, an updated shopping section is rolling out below Pins, making it easy to browse into the catalogs of brands of all sizes like Target, Birdies Slippers, Joybird, The Tie Bar, and Parachute.
For retailers, these features provide another way to reach Pinners while they’re shopping on Pinterest and looking to discover products they’ll love.
A new study from Neustar released today looks at the effectiveness of shopping ads, and participating retail brands saw a 2x higher return on ad spend on Pinterest than social media and a 1.3x higher return than on paid search. More can be found on our Business Blog.
"Pinterest has been an important brand awareness and acquisition tool for our brand. As home is one of the most popular categories on Pinterest, and users regularly look to the platform to find inspiration for their interiors, Pinterest has provided us with a natural destination to connect with our growing community. We’ve found that people increasingly use Pinterest to search for specific types of products and vignettes, and Pinterest’s growing suite of Shopping tools helps us to meet that customer demand, providing those shoppers with relevant options from Parachute." – Ariel Kaye, Founder and CEO of Parachute
This is just our latest update to make Pinterest more shoppable and discover in-stock products that match your taste, in addition to Shop the Look, shopping feeds and recommendations. Whether it’s shopping for a new fall wardrobe, ways to freshen up your living room, or if you’re starting to explore ideas for holiday shopping, Pinterest is where you can go from inspiration to purchase.
Find product images from this post here.