October Pinterest Insights: Trending engagement ideas, fall hairstyles, and the best Halloween plus-size costumes and kids activities

Man proposing to woman on cliff

All the things Pinners love most about fall are in full swing. And, engagement season is here! Check out trending engagement photoshoot ideas and ring styles, plus how to use visual search to find the style you love. Don’t miss the most-watched hair tutorial videos on Pinterest, either — popular braids are an easy way to update your look. Last, we just released our Halloween report and uncovered more frightful fun, including top-shopped, plus-size Halloween costumes and activities to do with kids. Read on, and reach out if you want more!

Engagement Season

Engagement season is here! Each year, searches for engagement ideas increase an average of 40%² from June to January. This year, “engagement photo inspiration” is trending up +661% as Pinners look for the perfect place to take pictures with the person they love. Fun and romantic, these top saved ideas and trending locations are sure to sweep you off your feet.


diamond engagement ring sitting on red rose

Engagement photoshoot ideas


  • With a car +125%: Combine your next road trip and engagement shots into one adventure to score pictures of you and your love cruising the coast in a classic car or convertible.

  • At a winery +122%: Love a rustic vibe? Head to your favorite winery to raise a glass and snap photos with an idyllic view. 

  • During a carnival +106%: Whether it’s a glittering ferris wheel or colorful bright lights, a carnival is the perfect place to capture what a fun couple you are. 

  • In a backyard +105%: Go for a laid-back vibe by taking engagement photos in your backyard. Candids are the cutest, and they’re easiest to pull off when you feel comfortable.


Top trending cities:

  • Yosemite, CA+174%: A forest of ancient trees, sky-high peaks, tunnels and bridges make for a breathtaking backdrop in Northern California.

  • Sedona, AZ +72%: Arizona’s famous red rocks set a jaw-dropping scene for engagement pictures. Plan your outfits to pop against the bold sandstone.

  • Chicago, IL +55%: Who doesn’t love a good cityscape? A picture of you and your fiance in front of the skyline will be the epitome of rooftop dreams.


Engagement rings for 2019: unique stones and shapes

Shopping for engagement rings can be overwhelming. Know which style you like, but don’t know what it’s called? Use Lens camera search to take a photo and Pinterest will tell you what it is and where to buy it. We recently shared our visual search technology is smarter than ever, and can identify more than 2.5 billion objects across home and fashion Pins!

Jewelry is one of the top items snapped through Pinterest Lens camera search, and many Pinners are snapping engagement rings. Here are some top trending styles to get you started:

Halloween fright and fun

Halloween is just a few weeks away, and it’s not too late to tap into the season’s spooky spirit! See below for some trending ideas for plus-size costumes³, along with creative ways to have fun with the whole family.

Girl dressed as witch doing magic

Plus-size Halloween costumes
Everyone is searching for a costume they’ll love! From Minnie Mouse to Ursula, Plus size halloween costumes for women are trending up +90%.

Here are 10 top-shopped costumes under $70:


Halloween kids activities:
There’s nothing wrong with plastic pumpkins and eating candy, but why not step up the Halloween decorations and project ideas? Searches for “Halloween crafts for kids” are up +43%. These videos are full of spooktacular ideas to try:

Want more inspiration? Check out this year’s Pinfrights report for makeup ideas that will complete a chilling look, seasonal decor to spruce up your space, and top trending Halloween recipes.

New Hairstyles to Try

woman with bubble braid

Easily update your look without making a major change. This fall, Pinners are all about soft waves and creative braids, with searches on “braided hairstyles videos” up 4004%! Check out these top watched video tutorial Pins to nail down a new look:

See It, Snap It, Try It!

Every day, people use Pinterest to bring their offline inspiration online with our visual search tool, Lens. What is visual search, you ask? It’s as easy as taking a picture - simply tap the camera in the Pinterest search bar, snap a photo of something IRL and Pinterest will tell you what it is and where to find something just like it. Or you can use Lens to search within a Pin you want to know more about and get recommendations for related content. 

living room with couch, plant, and rug

Pinterest can now identify more than 2.5 billion objects across home and fashion Pins, so if you’re looking for something, there’s a good chance Lens can help you find it. Check out the list of top visual search topics by category⁴:  

  • Fashion: Dresses and men’s tops are the top camera searched fashion items, along with shoes, jeans, bikinis, and jewelry. See a friend in an awesome outfit? Use Lens as an easy way to find similar pieces!

  • Food: The top camera searched food items are cakes followed by ethnic recipes. Trying new food at a restaurant and love it? Snap it to make it at home.

  • Gardening: Plant leaves are the top snapped item in gardening. See a plant you love but don’t know what it’s called? Use Lens to help you identify the species and others like it. 

  • Home: Home decor, rugs and chairs are the top camera searched snapped items. Use Lens to see similar, and potentially cheaper options of items you’re lusting after! 

  • Animals: Cats have dogs beat as the top camera searched animal. If your deciding which new fur baby to bring home, Lens can help you identify breeds.

  • Beauty: Top camera search is for nails and hair. Find tutorials to bring the look to life!

  • Other popular searches include electronics, natural landmarks, and motorcycles


¹Unless otherwise denoted, all percent increases throughout this newsletter are calculated using normalized searches from Aug ‘18 to Aug ‘19. 

²Increase in engagement searches is an average of June '16 - Jan '17 and June '17 - Jan '18.

³Halloween trends are calculated using normalized searches from July ‘18 to July ‘19.

⁴Top searched objects through Pinterest Lens since January 2019.