Part of the joy in taking a trip is the planning and anticipation leading up to departure. Some studies have even shown the planning process can bring just as much happiness as the trip itself.
People come to Pinterest to plan their travels and find inspiration throughout the year, discovering endless possibilities for places to explore next—from staycation fun in their own backyards, to one-day getaways, to extended sabbatical. And we've got more than four billion travel ideas on Pinterest to help get them there.
People are looking forward long weekends (+167%), near or far, as the next opportunity to travel is always right around the corner. They’re also building sightseeing stopovers (+90%) into their itineraries as a way to explore even more cities with their business and leisure trips.
With an always-on attitude toward trip planning, travel lovers are seeking more solo (ad)ventures (+593%), feeling less need to wait for family, friends or significant others to be ready to hit the road.
People are also looking beyond the big cities and discovering small town destinations (+94%) and secret spots (+83%) off the beaten path. These trips are ideal for soaking up the local culture (a trend from our Pinterest 100 forecast for 2018) and creating experiences that are truly personal and unique.
Living like a local isn’t just about checking out the local haunts, but also treating vacation destinations like home. Saves for eco hotels (+125%) are on the rise, with people looking to minimize the footprint of their globetrotting.
A world of eats (and drinks)
Meals are becoming the main attraction for travelers looking to sample world famous fare (restaurant guides +207%), but these food-fueled plans aren’t without challenges for some trip-takers. Diet friendly food guides for vegetarians (+218%) and vegans (+183%) are seeing a surge in popularity for people looking to eat adventurously but within their own restrictions.
People looking to wine down on their vacation are heading to vineyards and tasting rooms around the world. Saves for wine trips are up more than 119%.
Planes, trains and water mobiles
Rail passes are a well established mode of transportation around Europe and other regions, but we’re seeing a rise in train travel (+136%) as a way to get out of the big cities, explore the countryside and enjoy small town stops.
River cruises were a highlight of our Pinterest 100 predictions, and we’re seeing a rising tide for boating (+136%) of all types. From exploring coastline caves to scoping sea life, now’s the time to choose how you’ll cruise.
Adventure isn’t just about adrenaline. People are exploring everything from unexpected cities to new hobbies as they head out of town.
While wellness travel made major waves in 2017 with yoga retreats and forest bathing for peace of mind, increased interest in bike tours (+142%) combines high endurance fitness with opportunities to see new terrain. Also making waves are surf classes (+260%) in trendy international locales, like Bali.
Others are keeping it classy when it comes to planning trip activities, creating their own adventure by learning something new. Cooking classes (+81%) remain on the rise, but an emerging trend of food photography workshops (+207%) gives travelers a chance to develop a skill beyond the skillet.
Art tours (+84%) are a popular way to explore a city and understand a new culture, but people are also looking to explore the world through the lens of pop culture.
People are [camera] ready to hit up destinations based on the filming locations popular movies and TV shows like Game of Thrones (+194%).