What's Hap-Pin-in': October 2018

United we Pin

Welcome to Pinterest’s first What’s Hap-Pin-in’ Newsletter! You may have heard we just crossed a major milestone – we now have 250 million users exploring over 175 billion Pins. That’s a whole lotta data. Every month, we will bring you the latest insights and trends on Pinterest. With the start of fall, we are celebrating unity on Pinterest, popcorn cardigans, sweet potato vines, fire pits and whisky pies.

Unity on Pinterest¹

With midterm elections around the corner, we had to wonder -- do red and blue states Pin the same? The answer is yes. Something that gets lost in this political climate is how fundamentally similar we are at our core. On Pinterest, we're all thinking about what to cook for dinner tonight, what to do with our kids, or how to spruce up our home. Regardless if you're in California or Idaho, the Instant Pot craze, which started on Pinterest, knows no political boundaries. If you live in Connecticut or Alabama, short hairstyles are all the rage. Differences on Pinterest are more about preference for recipes, like hamburger or turkey meat for your burger. Check out the map above to see what’s left or right.

 

Faux leather for fall weather

Popcorn, anyone? Not the kind you eat... Pinners are into popcorn and silk fabrics to keep them cozy and are increasingly searching for animal friendly fashion.

- Popcorn cardigan +1395%
- Faux leather earrings +2831%
- Silk satin +231%

Faux leather for fall weather
Plants are the new pets

Searches for pets are stagnant while searches for plant care have increased 97%. But plants growing on top of a fish tank may be a happy medium.

Plants are the new pets
Fall is for layers

And not just for clothes! Layered front door mats and decorated olive baskets are some new decor ideas Pinners are exploring.

Fall is for layers
Whisky with your pie

Nothing to warm your soul like a good fall treat. “Yes, please” to pumpkin pie with a little something extra, a scrumptious keto snack and maple with your muffins.

Whisky with your pie
Shop the Look

With Shop the Look Pins, Pinners can find and buy products right inside fashion and home decor Pins, making it easy to bring inspiration to life. Shop the Look Pins have white dots that call out different parts of the look, and Pinners can tap the dots to shop each item they see!

Shop the look

Notes

¹Search data is from January ‘18 to August ‘18
²Trend increases are calculated from August ‘17 to August ‘18 using normalized searches. Trends have an upward trajectory into October ‘18 and are of significant volume.