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The home feed is where you browse ideas from boards, topics and people you follow. Every person’s home feed is different because it’s personalized to their own interests and tastes.

Pinterest search helps you find new ideas to try, even if you don’t have the words to describe what you’re looking for. Start with something general—like dinner recipes—and use the search guides to refine your search. Billions of searches happen on Pinterest every month, with 85% of those on mobile devices.

Visual search lets you to search for items right inside a Pin—just tap the visual search icon  in the right corner of any Pin to start. We’ll automatically detect the most interesting items in the image, so all you have to do is tap the dots to explore the results.

Lens is a new way to search the world around you using the camera in your Pinterest app. Take a photo of anything out in the world to discover related items or ideas right on Pinterest. For example, if you Lens an avocado, we’ll show you recipes, beauty ideas and gardening tips. Or if you Lens a jacket, we’ll show you similar jackets and ways to style it.

The Pinterest browser button makes it easy to save anything you find around the web. You can even use our visual search technology on most web pages—just look for the visual search icon  next to the Save button.

Promoted Pins are just like regular Pins, only brands/businesses pay to have them seen by more people. They perform just as well as, if not better than, regular Pins. Any business with access to the Pinterest Ads Manager can buy our ad formats to support their marketing goals.