The Pinterest holiday gift guide: top giving inspiration this season
The year 2020 presented many unknowns, but what has been clear is excitement for the holiday season. While Pinners are always early in their holiday planning, this year was earlier than ever with holiday searches on Pinterest up 77% in April compared with April 2019, including a 3x increase in searches for “Christmas gift ideas” 8 months before December1. With people spending more time at home than ever before, an eagerness to spread joy (and splurge on self care), along with historical highs in online shopping, Pinterest makes it easy to shop for everyone on your list.
Enter the Pinterest Shop: holiday collection, a list of this year’s most-searched holiday gift ideas on Pinterest. It’s a shoppable inspiration guide that links directly to retailer product pages where Pinners can go from inspiration to purchase.
This year, we’re making it even easier to shop the Pinterest Shop thanks to better discoverability, enhanced design features, and a mobile-optimized shopping experience. The Pinterest Shop Holiday Gift Guide is live in Shopping Spotlights now through December 21, right in the Search tab. The holiday guide will feature up-to-date prices and direct links to retailer product pages where Pinners can make their purchase. Short editorial descriptions organized by our most popular themes ensure Pinnes can scroll and discover top picks for everyone on their holiday list.
Aya Kanai, Head of Editorial Partnerships
“At Pinterest people come to us with a question, ready to explore, be inspired and find their answer. The holiday gift season is basically one giant question! What to get your loved ones (plus a little something for yourself) can be such a puzzle. The latest edit of the Pinterest Shop features hundreds of items from a combination of small businesses, Black-owned brands and sustainable products. Inspired gifting this season means supporting meaningful brands and businesses where consumers can feel their purchases matter.”
When thanks just isn’t enough
From teachers to essential workers, there’s no shortage of people to thank this year and with searches on Pinterest for “thank you gift ideas” +44%3we’re making it easy to gift some gratitude with these trending products.
- Affirmation Cards Slow North ($25)
- Hero Charm BaubleBar ($22)
- Thank You Candle Homesick ($34)
- Hanging Planter Made Trade ($45)
- Moisturizing Hand Sanitizer Touchland ($12)
- Pour Your Own Candle Siblings ($22)
- Amber Glass Mugs Schoolhouse ($28)
- Wipeys Jetpack Mulberry & Grand ($22)
- Silk Self Love Sleep Set Sleeper ($60)
- Pebble Incense Holder Coming Soon ($25)
Home is where we all are
Going out is so 2019. Pinners are looking for ideas to make the most of this time at home with searches up for “cute loungewear 5.6x and “best poetry books” 2x. Offering everything from page-turners for voracious readers to super comfy essentials for avid streamers, this home-body haul will make long nights even more loungeable.
- Knit Jacket Hope Macaulay ($180)
- Wall Art Puzzles Jiggy ($49)
- Party Pajama Set Sleeper ($320)
- Microfiber Hair Towel Aquis ($30)
- Big Friendship Book Oxford Exchange ($26)
- High Rise Bike Shorts Girlfriend ($48)
- Self Care Book Morningtide ($19.95)
- Cream Throw MINNA ($150)
- Sunday Performance Joggers Vuori ($89)
- Jaw String Hoodie Mulberry & Grand ($64)
Level up your space
Pinners are searching for ways to gift some space upgrades with “gifts for plant lovers” 2x and “indoor hanging chair” 3x among top searches for home gifts. Perfect for plant-lovers, art-enthusiasts and the constant-redecorators, these gotta-have gifts will turn any house into a home.
- The Book of Chill Sleeper ($45)
- Patchwork Textile Framed Art Anchal Project ($56)
- Uni Candlestick SIN ($38)
- Ceramic Pitcher Morningtide ($90)
- Planter Bookend Magnolia ($22)
- Goober Candle Mulberry & Grand ($24)
- Frameless Mirror Chalk ($30)
- Hanging Chair Serena & Lily ($498)
- Natural Grass Bud Vase Made Trade ($200)
- Collage Kit Summer Fridays ($89)
Spend small, give big
Spend small, give big with clever yet meaningful “mini gift ideas” 2x. From cute hair accessories to skincare refreshments and more— be sure to scoop up these mini pick-me-ups as a thoughtful gesture.
- Naturally Dyed Face Mask Set Anchal Project ($20)
- Triangle Tug Dog Toy Wild One ($24)
- RBG Cross Stitch Kit Nina Berenato ($19)
- Reusable Tote Morningtide ($8)
- Express-o Coffee Scrub Frank Body ($20)
- The Future is Female Notebook Effie’s Paper ($16)
- Mini Hair Claw Machete ($17)
- Vegan Leather Cardholder JW PEI ($19)
- String Bag Package Free ($20)
- Natural Brightening Eye Primer ILIA ($24)
The beauty enthusiast
Head-to-toe and ready to go. People are on the hunt for “best skincare products” +30% and “spa gifts” 2.7x. This edit boasts clean beauty starter kits and skincare for the budding MUA to scrubs and masks for every body (part).
- Gold Mine Face Oil Drifter Organics ($56)
- Booty Scrub ANESE ($30)
- Recycled Comb OWA Haircare ($15)
- Flower Power Acne Patches Mulberry & Grand ($14)
- The Best Shave Ever Athena Club ($9)
- Le Tush Butt Mask Megababe ($22)
- Day Dissolve Cleansing Balm Versed ($8)
- Ice Cream Treatment Deep Conditioner NaturAll Club ($14)
- Papaya Sorbet Enzyme Cleansing Balm Glow Recipe ($32)
- SPF Mist HABIT ($30)
Seasoned and amateur foodies
Meals to remember start with the right tools. With everyone becoming their own chef and at-home host, searches for “ceramic gifts” 3.5x are on the rise. Make their lives easier with barista-worthy pour overs, all-purpose cookware and more.
- Grid Potholder MINNA ($32)
- Stagg Pour Over Kettle Fellow ($99)
- Honey Flight Beekeeper’s Naturals ($35)
- Waste Not: How To Get The Most From Your Food Schoolhouse ($40)
- Smart Mug Ember ($130)
- Ceramic Fruit Bowl SIN ($84)
- Edible Cookie Dough Pack Sugar & Spoon ($55)
- Stemless Aerating Wine Glass Etsy ($50)
- Sangria Cocktail Kit Slow North ($25)
- Reusable Silicone Bag Pack Stasher ($53)
That kid magic
Gifts for the little ones don't have to be short on creativity. With increasing searches for “learning toys” +96% and “kids wooden toys” 53%, we have gifts that are sure to keep your littles busy this holiday. Enter a world of whimsical wonder with these captivating toys for the kids.
- Wooden Camera Motherly ($56)
- Pom Pom Unicorn Hair Clips Mapamundi Kids ($12)
- Kids Reusable Cutlery Set Package Free ($13)
- French Terry Joggers Tea Collection ($43)
- Bear-y Sweet Eye Mask Petite Plume ($16)
- Baby Dino Bitte ($24)
- Tattly Tiny Animal Tattoo Tin Morningtide ($15)
- Multi Crayons Fredericks & Mae ($12)
- Baby Unisex Romper Bash & Sass ($68)
- Mini Backpack Olli Ella ($49)
Gen Zers and the hard-to-buy for
Shopping for this generation shouldn’t feel like finding a needle in a haystack. It's all about “aesthetic gifts ideas” 3.7x this holiday. Nail their aesthetic with this assortment of unique fashion finds, on-trend accessories and more.
- Top Handle Bag JW PEI ($43)
- Vegan Leather Sneakers VEJA ($145)
- Liquid Eyeshadow The Lip Bar ($12)
- Pearl Mask Chain Lele Sadoughi ($75)
- Fuzzy Bucket Hat Mulberry & Grand ($22)
- Zodiac Necklace Linjer ($79)
- Rainbow Handpainted Jean Jacket WREN & GLORY ($275)
- Safety Shield Lavender Hand Sanitizer Drifter Organics ($12)
- Black Sheer Ankle Socks 8 Other Reasons ($35)
- Customized Skin Regimen Function of Beauty ($100)
Treat yourself
2020 totally owes you one. Why not find something for you while shopping for them? As people are traveling and going out less, they are looking to splurge a little on something special with searches for “luxury gifts” 3x.
- Dinner for 4 Our Place ($250)
- Checkered Tartan Jacket The Folklore ($380)
- Boucherouite Rug Beklina ($460)
- 90s Wide Block Bicolor Ankle Boot Alohas ($266)
- Love Diamond Chain Necklace Susie Fox Jewelry ($3,800)
- Metallic Flats ZOU XOU ($240)
- Striped Cotton Trench Coat Studio 189 ($825)
- Leather Bucket Shoulder Bag Lotuff Leather ($890)
- Wireless Charger NATIVE UNION ($100)
- The Soft Briefcase Linjer ($449)
The new adventurer
Pinterest searches for “hiking must haves” 2x and “outdoorsy style” 2x are up up up. Help weekend warriors answer the call of the wild with packs, quick-dry outfits and more. This roundup will have them well on their way to the next great escape.
- Glow Stick Supergoop! ($25)
- Everywhere Mug Fellow ($30)
- Climber’s Chalk Bag Cotopaxi ($30)
- Dog Walk Kit Wild One ($98)
- Cork Yoga Mat Gurus ($98)
- Unscented Thigh Rescue Megababe ($14)
- Kanken No. 2 Backpack Fjällräven ($120)
- Basically Hiking T-Shirt Tentree ($35)
- Smartloft Jacket Smartwool ($180)
- Camping Survival Gear Survival Frog ($250)
Finding great ideas but not quite ready to purchase yet?
Create a board with sections to organize gifting this year. See items you’d like to see under your own tree? Create a wishlist board for yourself, or send a Pin to a loved one to give them a hint.
Methodology:
1Pinterest Internal Data; US, April ‘19 vs April ‘20
2StatSocial Study; US, 2020
3Increases are calculated by comparing normalized global searches in the month of August ‘19 to the month of August ‘20