The year 2020 presented many unknowns, but what has been clear is excitement for the holiday season. While Pinners are always early in their holiday planning, this year was earlier than ever with holiday searches on Pinterest up 77% in April compared with April 2019, including a 3x increase in searches for “Christmas gift ideas” 8 months before December1. With people spending more time at home than ever before, an eagerness to spread joy (and splurge on self care), along with historical highs in online shopping, Pinterest makes it easy to shop for everyone on your list.
Enter the Pinterest Shop: holiday collection, a list of this year’s most-searched holiday gift ideas on Pinterest. It’s a shoppable inspiration guide that links directly to retailer product pages where Pinners can go from inspiration to purchase.
This year, we’re making it even easier to shop the Pinterest Shop thanks to better discoverability, enhanced design features, and a mobile-optimized shopping experience. The Pinterest Shop Holiday Gift Guide is live in Shopping Spotlights now through December 21, right in the Search tab. The holiday guide will feature up-to-date prices and direct links to retailer product pages where Pinners can make their purchase. Short editorial descriptions organized by our most popular themes ensure Pinnes can scroll and discover top picks for everyone on their holiday list.
Pinterest is the visual discovery engine. Our mission is to bring everyone the inspiration to create a life they love.