People come to Pinterest ready to try something new, which makes it an ideal platform for businesses to feature helpful products and services, how-to videos and tutorials, and to tell an interesting brand story.
Brands like L'Oréal, Giada De Laurentiis’ Giadzy, Tastemade, and PureWow are using video on Pinterest to spark inspiration and tell their story. In fact, searches for “inspirational videos” have increased 31%¹ since last year.
Today, we’re introducing new video features for creators and businesses to reach their audiences including an improved uploader, video tab, lifetime analytics, and Pin scheduling.
Pinterest is the visual discovery engine. Our mission is to bring everyone the inspiration to create a life they love.