Pinterest unveils “Tailored” Black History Month campaign: A tribute to Black fashion

In celebration of Black History Month, Pinterest and Blackboard, Pinterest’s resource group for Black employees and allies, are proud to launch Tailored, a dynamic campaign honoring the history, present-day impact and future of Black fashion. 

Since its inception, Pinterest has served as a prime destination for tailoring your taste and curating inspiration from creatives around the world. This February, Pinterest aims to showcase how Black fashion forms legacies, inviting everyone to embark on their own style journey on the platform.

"It gives me a lot of joy that Pinterest is a place where so many come to tell their own story—and feel included and celebrated for who they are," said Pinterest Chief Content Officer and Blackboard executive sponsor Malik Ducard. "That includes the many people who tailor how they define and present their personal story through Black fashion on our platform—drawing on the legacies of the past to shape their inspiration for the future. This Black History Month, I'm very proud that Pinterest is lifting up the beautiful, powerful role of Black fashion in the past, present and future of our society through the Tailored campaign."

Tailored pays homage to the Black dandy, as fashion editor and stylist Ronald Burton III looks to his well-suited past to reimagine a dapper look on JoeKenneth Museau, a content creator and storyteller from Brooklyn. 

The 60-second spot illuminates how Black style is both generational and transformative, with Pinterest serving as an essential archive of its influence and resource for its innovation.

As part of this campaign, Pinterest will highlight Black creators and figures showing off all the ways they add their personal flair to their outfits. In addition, the Pinterest Shop profile will spotlight these influential brands for people to discover and shop this month. 

As Black History Month 2025 unfolds, find ideas and inspiration tailored for you on Pinterest.