Building a more positive platform
We’re committed to making Pinterest a place where all of the 500+ million people who visit us every month1 feel seen and can express themselves in a safe, inclusive environment.
Building a more inspiring Pinterest with inclusive AI
Our mission to give everyone the inspiration to create a life they love depends on our users’ ability to visualize that life on Pinterest. We believe AI should be additive, and we invest in innovations that make Pinterest a more inclusive place for everyone.
Launched in 2023, our body type technology uses shape, size and form to identify various body types in over 3.5 billion images on the platform.
Launched in 2019, this tool allows users to refine their beauty-related inspiration on Pinterest based on four skin tone ranges.
Since 2022, users can choose between six different hair patterns to refine their hair-related searches on Pinterest.
“Pinterest is a visual discovery platform and we want users to be able to see themselves reflected in their search results. That’s why we are leveraging AI to bring greater inclusion to our product design."
Sabrina Ellis
Chief Product Officer, Pinterest
How we make Pinterest safer for teens
Parents and caregivers can set a passcode to lock certain settings related to account management, privacy and data and social permissions.
Users under 16 can only share their Pins and Boards, as well as send and receive messages, from mutual followers accepted through a unique profile sharing link sent outside of Pinterest.
Pinterest doesn’t allow fake beauty filters on Pins. Tools like AR Try-on allow users to play with eye makeup and lipstick colors—without distorting their faces.
Regardless of age, all new Pinterest users must input their birth date to create an account. Accounts belonging to users under 18 must go through an age verification process to change their birth date.
A positive product means a safer environment for users
Everyone who uses Pinterest must adhere to content policies that aim to provide a safe, welcoming and honest environment for all.
Pinterest holds advertisers to a set of standards that prohibit misinformation and other content that could negatively affect users.
Our Privacy Policy outlines the information we collect and how we use it, as well as choices for Pinterest users when it comes to privacy.
Investing in a more inspired internet
In 2023, Pinterest partnered with the UC Berkeley Greater Good Science Center to conduct research on the relationship between inspiration and wellbeing. The study found that spending just ten minutes on Pinterest buffers against rising burnout, stress and social disconnectedness among Gen Z college students in the United States.
Pinterest developed our own social media wellbeing score which assessed four key pillars: safety, belonging, self-worth and purpose. Results showed that Pinterest leads the industry in user wellbeing.
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