Building a more positive platform

We’re championing change to make the internet a place that actively supports people’s emotional wellbeing and sense of belonging, especially for young people.

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We’re committed to digital wellbeing

To create a more positive online experience beyond Pinterest, we’re dedicated to industry collaboration and using our voice for good. Pinterest is driving research and collective action to unite the tech industry around a shared vision for a better digital world.

Inspired Internet Pledge

Pinterest is the founding signatory of the Inspired Internet Pledge. The pledge is a call to action for technology companies and the broader digital ecosystem to unite through a common goal: make the internet a safer and healthier place for everyone, especially young people. In 2025, we continued to focus on positivity and inspiration through our product, thought leadership, policy and strategic giving.

About the pledge

The words “The Inspired Internet Pledge, Boston Children’s Hospital, Digital Wellness Lab” are written in black text on a grey square.

User wellbeing

Pinterest is continuing to assess and inform how we support user wellbeing. The Wellbeing Measurement Tool assesses four key pillars of wellbeing to track, measure and benchmark the impact of platform experiences on people’s wellbeing.

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Building a more inspiring Pinterest with inclusive AI

Pinterest continuously invests in our product to enable every user to find inspiration that resonates with them, including by building Inclusive AI technology.

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About the tool

Body type ranges

We use our body type technology to power body type ranges—an innovative tool which gives users the choice to self-select what body types are featured in their search results for women’s fashion and wedding ideas.

About the tool →

Three close-up portraits of people with different complexions and an overlaid “Search by skin tone” option with a range of skin tone swatches.

About the technology

Skin tone technology

Skin tone ranges allow users to customize their beauty exploration, refining their search results by skin tones, powered by our skin tone technology. We also use this technology to increase the representation of skin tones across search results, related feeds and home feeds for new users, creating a more inclusive experience.

About the technology ↗

Two photos showing people with different curly hairstyles and an overlaid “Search by hair pattern” option with icons for protective and wavy hair.

About hair pattern search

Hair pattern search

Many people come to Pinterest looking for inspiration for their next hairstyle. Our hair pattern search allows users to search for inspiration across various hair patterns such as, straight, wavy, coily and curly.

About hair pattern search ↗

Safety and security on Pinterest

Creating a positive space online doesn't happen by accident: It happens through proactive policies and product decisions.

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: We continuously strive to provide young people with age-appropriate experiences and protections while using our platform, including age verification, expanded private profiles, more control over followers, messaging permissions and parental passcodes.
: Our commitment to a positive product is driven by comprehensive guidelines designed to prevent real-world harm. Our Community Guidelines establish clear guardrails delineating what is acceptable on Pinterest and what is prohibited.
: Our Privacy Policy details the information we collect and how we use it, as well as choices for Pinterest users when it comes to privacy. Through maintenance of robust cybersecurity measures, protecting our platform and business against cyberattacks is a priority.
: Four key pillars that uphold our commitment to safety include strong and proactive policies, transparency at the forefront, partnerships and certifications with industry experts, and safety and suitability features.