Building a more positive platform
We’re championing change to make the internet a safer, more positive and inspirational place.
We’re committed to wellbeing on social media
To create a more positive online experience beyond Pinterest, we’re dedicated to industry collaboration and using our voice for good. Pinterest is driving research and collective action to unite the tech industry around a shared vision for a better digital world.
Inspired Internet Pledge
Pinterest is the founding signatory of the Inspired Internet Pledge. The pledge is a call to action for technology companies and the broader digital ecosystem to unite through a common goal: make the internet a safer and healthier place for everyone, especially young people. In 2024, we continued to focus on positivity and inspiration through our product, thought leadership, policy and strategic giving.
Digital wellbeing
Pinterest is continuing to assess and inform how we support user wellbeing. The Social Media Wellbeing Measurement Tool assesses four key pillars of wellbeing to track, measure and benchmark the impact of social platforms on people’s wellbeing.
Building a more inspiring Pinterest with inclusive AI
Pinterest continuously invests in our product to enable every user to find inspiration that resonates with them, including by building Inclusive AI technology.
We use our body type technology to power body type ranges—an innovative tool which gives users the choice to self-select what body types are featured in their search results for women’s fashion and wedding ideas.
Skin tone ranges allow users to customize their beauty exploration, refining their search results by skin tones, powered by our skin tone technology. We also use this technology to increase the representation of skin tones across search results, related feeds and home feeds for new users, creating a more inclusive experience.
Many people come to Pinterest looking for inspiration for their next hairstyle. Our hair pattern search allows users to search for inspiration across various hair patterns such as, straight, wavy, coily and curly.
Safety and security on Pinterest
Creating a positive space online doesn't happen by accident: It happens through proactive policies and product decisions.
Our commitment to a positive product is driven by comprehensive guidelines designed to prevent real-world harm. Our Community Guidelines establish clear guardrails delineating what is acceptable on Pinterest and what is prohibited.
Our Privacy Policy details the information we collect and how we use it, as well as choices for Pinterest users when it comes to privacy. Through maintenance of robust cybersecurity measures, protecting our platform and business against cyberattacks is a priority.
Four key pillars that uphold our commitment to safety include strong and proactive policies, transparency at the forefront, partnerships and certifications with industry experts, and safety and suitability features.
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